東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The Role of Museum Marketing Departm...

Bowen, Andrew M.

Linked to FindBook

Google Book

Amazon

博客來

The Role of Museum Marketing Departments during the Exhibition Development Process.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Role of Museum Marketing Departments during the Exhibition Development Process./
Author:	Bowen, Andrew M.
Description:	56 p.
Notes:	Source: Masters Abstracts International, Volume: 53-04.
Contained By:	Masters Abstracts International53-04(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1562761
ISBN:	9781321105339

The Role of Museum Marketing Departments during the Exhibition Development Process.
Bowen, Andrew M.

The Role of Museum Marketing Departments during the Exhibition Development Process. - 56 p.

Source: Masters Abstracts International, Volume: 53-04.

Thesis (Master's)--University of Washington, 2014.

This research study explores the role of museum marketing departments during the exhibition development process. Literature suggests a trend of museum marketing departments becoming increasingly involved in the exhibition development process. For-profit internal marketing strategies provide strategic comparison to the best practices and benefits attributed to the increased involvement of the marketing department during the exhibition development process. The Museum of History & Industry, Pacific Science Center, Henry Art Gallery, and Museum of Flight serve as case studies for the role of museum marketing departments during the exhibition development process. Interviews with museum marketing professionals at each institution shed light on how marketing is involved with the exhibition development process, the best practices of that role, steps to achieve the best practices, and the benefits of achieving the best practices stated. Analysis and discussion reveal increased marketing involvement during the exhibition development process. Emerging trends include; involvement of the marketing department from concept to launch, recognition of benefits to good communication throughout the exhibit development process, and an alignment of the interviewed museums' best practices of marketing departments during the exhibit development process.

ISBN: 9781321105339Subjects--Topical Terms:

524709
Communication.

The Role of Museum Marketing Departments during the Exhibition Development Process.
LDR:02229nmm a2200289 4500 001 2071871
005 20160719071555.5
008 170521s2014 ||||||||||||||||| ||eng d
020 $a 9781321105339
035 $a (MiAaPQ)AAI1562761
035 $a AAI1562761
040 $a MiAaPQ $c MiAaPQ
100 1 $a Bowen, Andrew M. $3 3187044
245 1 4 $a The Role of Museum Marketing Departments during the Exhibition Development Process.
300 $a 56 p.
500 $a Source: Masters Abstracts International, Volume: 53-04.
500 $a Adviser: Jessica Luke.
502 $a Thesis (Master's)--University of Washington, 2014.
520 $a This research study explores the role of museum marketing departments during the exhibition development process. Literature suggests a trend of museum marketing departments becoming increasingly involved in the exhibition development process. For-profit internal marketing strategies provide strategic comparison to the best practices and benefits attributed to the increased involvement of the marketing department during the exhibition development process. The Museum of History & Industry, Pacific Science Center, Henry Art Gallery, and Museum of Flight serve as case studies for the role of museum marketing departments during the exhibition development process. Interviews with museum marketing professionals at each institution shed light on how marketing is involved with the exhibition development process, the best practices of that role, steps to achieve the best practices, and the benefits of achieving the best practices stated. Analysis and discussion reveal increased marketing involvement during the exhibition development process. Emerging trends include; involvement of the marketing department from concept to launch, recognition of benefits to good communication throughout the exhibit development process, and an alignment of the interviewed museums' best practices of marketing departments during the exhibit development process.
590 $a School code: 0250.
650 4 $a Communication. $3 524709
650 4 $a Management. $3 516664
650 4 $a Museum studies. $3 2122775
690 $a 0459
690 $a 0454
690 $a 0730
710 2 $a University of Washington. $b Museology. $3 2102343
773 0 $t Masters Abstracts International $g 53-04(E).
790 $a 0250
791 $a Master's
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1562761