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The geodemographics in location inte...

Shaffer, Abiah Claire.

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The geodemographics in location intelligence: A study in craft brewery placement.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The geodemographics in location intelligence: A study in craft brewery placement./
Author:	Shaffer, Abiah Claire.
Description:	93 p.
Notes:	Source: Masters Abstracts International, Volume: 55-01.
Contained By:	Masters Abstracts International55-01(E).
Subject:	Geotechnology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1595465
ISBN:	9781321946789

The geodemographics in location intelligence: A study in craft brewery placement.
Shaffer, Abiah Claire.

The geodemographics in location intelligence: A study in craft brewery placement. - 93 p.

Source: Masters Abstracts International, Volume: 55-01.

Thesis (M.S.)--Northern Arizona University, 2015.

Since the late eighties, an ever increasing number of American craft breweries have opened up across the United States. Although the industry has a relatively high success rate, there are still a number of craft breweries that fail. As craft brewing is an inherently location based business, the sites selected for new brewery locations are important to that business's success. This research aims to examine how geodemographic information plays a role in strategic location decisions for craft breweries. By building a consumer profile for Phoenix craft brewery customers and comparing the results to the actual demographics of trade areas surrounding craft breweries, we begin to get a picture of geodemographics role in the site selection process. The research looks specifically at two locations; Bad Water Brewing Company and a site they are interested in acquiring. An analysis is performed to compare the geodemographic and behaviors of craft beer consumers in Phoenix, Arizona and those of the Bad Water Brewing location and their potential new site. This analysis ultimately results in intelligent business information related to location. The information compiled in this study can be used to make informed site selection decisions.

ISBN: 9781321946789Subjects--Topical Terms:

1018558
Geotechnology.

The geodemographics in location intelligence: A study in craft brewery placement.
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245 1 4 $a The geodemographics in location intelligence: A study in craft brewery placement.
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500 $a Source: Masters Abstracts International, Volume: 55-01.
500 $a Adviser: Ruihong Huang.
502 $a Thesis (M.S.)--Northern Arizona University, 2015.
520 $a Since the late eighties, an ever increasing number of American craft breweries have opened up across the United States. Although the industry has a relatively high success rate, there are still a number of craft breweries that fail. As craft brewing is an inherently location based business, the sites selected for new brewery locations are important to that business's success. This research aims to examine how geodemographic information plays a role in strategic location decisions for craft breweries. By building a consumer profile for Phoenix craft brewery customers and comparing the results to the actual demographics of trade areas surrounding craft breweries, we begin to get a picture of geodemographics role in the site selection process. The research looks specifically at two locations; Bad Water Brewing Company and a site they are interested in acquiring. An analysis is performed to compare the geodemographic and behaviors of craft beer consumers in Phoenix, Arizona and those of the Bad Water Brewing location and their potential new site. This analysis ultimately results in intelligent business information related to location. The information compiled in this study can be used to make informed site selection decisions.
590 $a School code: 0391.
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650 4 $a Demography. $3 614991
650 4 $a Geographic information science and geodesy. $3 2122917
650 4 $a Entrepreneurship. $3 526739
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710 2 $a Northern Arizona University. $b Geography, Planning, Recreation. $3 3186868
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