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A Qualitative Study of the Role of S...

Chukwu, Ignatius.

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A Qualitative Study of the Role of Social Media in the Construction Industry.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A Qualitative Study of the Role of Social Media in the Construction Industry./
Author:	Chukwu, Ignatius.
Description:	111 p.
Notes:	Source: Masters Abstracts International, Volume: 53-03.
Contained By:	Masters Abstracts International53-03(E).
Subject:	Social research. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1559927
ISBN:	9781321009538

A Qualitative Study of the Role of Social Media in the Construction Industry.
Chukwu, Ignatius.

A Qualitative Study of the Role of Social Media in the Construction Industry. - 111 p.

Source: Masters Abstracts International, Volume: 53-03.

Thesis (M.S.)--North Carolina Agricultural and Technical State University, 2014.

Social media conversational and digital technology has redefined the communication landscape between consumers and the providers of goods and services. It has created a conversational dual carriageway among all interest groups. Increasingly, organizations and corporations are participating in the social media conversation for some good reasons: to engage customers and to get business in creative ways.

ISBN: 9781321009538Subjects--Topical Terms:

2122687
Social research.

A Qualitative Study of the Role of Social Media in the Construction Industry.
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020 $a 9781321009538
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100 1 $a Chukwu, Ignatius. $3 3182643
245 1 2 $a A Qualitative Study of the Role of Social Media in the Construction Industry.
300 $a 111 p.
500 $a Source: Masters Abstracts International, Volume: 53-03.
500 $a Adviser: Musibau Shofoluwe.
502 $a Thesis (M.S.)--North Carolina Agricultural and Technical State University, 2014.
520 $a Social media conversational and digital technology has redefined the communication landscape between consumers and the providers of goods and services. It has created a conversational dual carriageway among all interest groups. Increasingly, organizations and corporations are participating in the social media conversation for some good reasons: to engage customers and to get business in creative ways.
520 $a The goal of this study was to assess the role of social media in the construction industry, considering that consumers are increasingly influenced by social media information. The limited documentation regarding the construction industry despite distribution cravings in current social media was the main driver of this study. The study started with a literature review covering the influence of social media on industries' business landscape with emphasis on construction industry. To acquire qualitative information, oral interviews were conducted. Participants were from four major construction companies operating in Southern to Midwestern states (Carolinas to Arizona and Hawaii) in the United States of America.
520 $a The results acknowledged industries' increased awareness of the influence of social media on the consumers. According to the study, industries that engaged their audiences on social media were banking on the optimism of social media audience, business, and information reach advantages and ability to build community of social network at affordable cost. Also, it was found that construction industry is not actively participating in the social media conversation like many other industries. Many actors in the industry decided to stay aloof because they believe that social media conversation is a double-edged sword and very dangerous.
590 $a School code: 1544.
650 4 $a Social research. $3 2122687
650 4 $a Communication. $3 524709
650 4 $a Web studies. $3 2122754
690 $a 0344
690 $a 0459
690 $a 0646
710 2 $a North Carolina Agricultural and Technical State University. $b Technology Management. $3 3182644
773 0 $t Masters Abstracts International $g 53-03(E).
790 $a 1544
791 $a M.S.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1559927