東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Guanxi and legitimacy: Understanding...

Morrow, Sarah Ashton.

Linked to FindBook

Google Book

Amazon

博客來

Guanxi and legitimacy: Understanding corporate social responsibility and public relations in China and the U.S.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Guanxi and legitimacy: Understanding corporate social responsibility and public relations in China and the U.S./
Author:	Morrow, Sarah Ashton.
Description:	100 p.
Notes:	Source: Masters Abstracts International, Volume: 54-03.
Contained By:	Masters Abstracts International54-03(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1584496
ISBN:	9781321581997

Guanxi and legitimacy: Understanding corporate social responsibility and public relations in China and the U.S.
Morrow, Sarah Ashton.

Guanxi and legitimacy: Understanding corporate social responsibility and public relations in China and the U.S. - 100 p.

Source: Masters Abstracts International, Volume: 54-03.

Thesis (M.A.)--The University of Alabama, 2014.

This study provides a cross-cultural comparison of public relations practitioners as the facilitators of Corporate Social Responsibility (CSR) initiatives in China and in the U.S. A qualitative investigation was conducted employing grounded theory and in-depth interviews with 11 participants, incorporating representatives from top U.S. and China public relations firms, including five top ten international public relations firms. The research found that guanxi (business relationships) is a major cultural influence on the institutionalization of CSR in China, whereas legitimacy, and a need to develop more sophisticated business strategy and protect brand image, has driven CSR development at an increased rate in the West. The results build on a theoretical understanding of CSR as having an economic, legal, ethical, and/or discretionary rationale (Carroll, 1979), and call for a new theoretical understanding that focuses more on the benefit of CSR to society and its integration with business strategy. The study validates the role of public relations practitioners as the facilitators of CSR. Finally, the findings indicate that CSR is not paradigmatic by region so much as by business experience. That is, an overarching cross-cultural CSR paradigm emerged in this study that correlated effective CSR programs with levels of experience in running a business in the free-enterprise system. This study revealed a pattern of global activation that starts by uniting an organization around a similar issue or interest, activating stakeholders at the local level and adjusting for community-specific and culturally specific need, and laddering local effects back up to a greater global awareness and impact.

ISBN: 9781321581997Subjects--Topical Terms:

524709
Communication.

Guanxi and legitimacy: Understanding corporate social responsibility and public relations in China and the U.S.
LDR:02616nmm a2200289 4500 001 2065141
005 20151130080048.5
008 170521s2014 ||||||||||||||||| ||eng d
020 $a 9781321581997
035 $a (MiAaPQ)AAI1584496
035 $a AAI1584496
040 $a MiAaPQ $c MiAaPQ
100 1 $a Morrow, Sarah Ashton. $3 3179815
245 1 0 $a Guanxi and legitimacy: Understanding corporate social responsibility and public relations in China and the U.S.
300 $a 100 p.
500 $a Source: Masters Abstracts International, Volume: 54-03.
500 $a Adviser: Margot O. Lamme.
502 $a Thesis (M.A.)--The University of Alabama, 2014.
520 $a This study provides a cross-cultural comparison of public relations practitioners as the facilitators of Corporate Social Responsibility (CSR) initiatives in China and in the U.S. A qualitative investigation was conducted employing grounded theory and in-depth interviews with 11 participants, incorporating representatives from top U.S. and China public relations firms, including five top ten international public relations firms. The research found that guanxi (business relationships) is a major cultural influence on the institutionalization of CSR in China, whereas legitimacy, and a need to develop more sophisticated business strategy and protect brand image, has driven CSR development at an increased rate in the West. The results build on a theoretical understanding of CSR as having an economic, legal, ethical, and/or discretionary rationale (Carroll, 1979), and call for a new theoretical understanding that focuses more on the benefit of CSR to society and its integration with business strategy. The study validates the role of public relations practitioners as the facilitators of CSR. Finally, the findings indicate that CSR is not paradigmatic by region so much as by business experience. That is, an overarching cross-cultural CSR paradigm emerged in this study that correlated effective CSR programs with levels of experience in running a business in the free-enterprise system. This study revealed a pattern of global activation that starts by uniting an organization around a similar issue or interest, activating stakeholders at the local level and adjusting for community-specific and culturally specific need, and laddering local effects back up to a greater global awareness and impact.
590 $a School code: 0004.
650 4 $a Communication. $3 524709
650 4 $a Mass communication. $3 2144804
650 4 $a Management. $3 516664
690 $a 0459
690 $a 0708
690 $a 0454
710 2 $a The University of Alabama. $b Advertising Public Relations. $3 1028246
773 0 $t Masters Abstracts International $g 54-03(E).
790 $a 0004
791 $a M.A.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1584496