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Examining the utilization of social ...

Lu, Xinyu.

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Examining the utilization of social media by nongovernmental organizations for dialogic communication: A study of Chinese NGOs' Weibo use.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Examining the utilization of social media by nongovernmental organizations for dialogic communication: A study of Chinese NGOs' Weibo use./
Author:	Lu, Xinyu.
Description:	47 p.
Notes:	Source: Masters Abstracts International, Volume: 53-01.
Contained By:	Masters Abstracts International53-01(E).
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1556865
ISBN:	9781303932571

Examining the utilization of social media by nongovernmental organizations for dialogic communication: A study of Chinese NGOs' Weibo use.
Lu, Xinyu.

Examining the utilization of social media by nongovernmental organizations for dialogic communication: A study of Chinese NGOs' Weibo use. - 47 p.

Source: Masters Abstracts International, Volume: 53-01.

Thesis (M.A.)--Indiana University, 2014.

Extending Kent and Taylor's dialogic principles from organization's websites to social media platforms, this study tested what drives non-governmental organizations' social media use for dialogic communication. Based on a content analysis of 205 Chinese NGOs' Weibo use, this study examined the effects of organization capacities, governance features, and external pressures on Chinese nongovernmental organizations' engagement in dialogic communication with publics on the dominant social media platform in China---Weibo. Results showed that after controlling for organization age, and organization type, organizational capacity and governance features were potentially attributable to Chinese nongovernmental organizations' social media use for dialogic engagement.

ISBN: 9781303932571Subjects--Topical Terms:

576107
Journalism.

Examining the utilization of social media by nongovernmental organizations for dialogic communication: A study of Chinese NGOs' Weibo use.
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100 1 $a Lu, Xinyu. $3 3179767
245 1 0 $a Examining the utilization of social media by nongovernmental organizations for dialogic communication: A study of Chinese NGOs' Weibo use.
300 $a 47 p.
500 $a Source: Masters Abstracts International, Volume: 53-01.
500 $a Adviser: Sung-Un Yang.
502 $a Thesis (M.A.)--Indiana University, 2014.
520 $a Extending Kent and Taylor's dialogic principles from organization's websites to social media platforms, this study tested what drives non-governmental organizations' social media use for dialogic communication. Based on a content analysis of 205 Chinese NGOs' Weibo use, this study examined the effects of organization capacities, governance features, and external pressures on Chinese nongovernmental organizations' engagement in dialogic communication with publics on the dominant social media platform in China---Weibo. Results showed that after controlling for organization age, and organization type, organizational capacity and governance features were potentially attributable to Chinese nongovernmental organizations' social media use for dialogic engagement.
590 $a School code: 0093.
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