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Use of Mobile Technology Among Museu...

Taber, Meg Miller.

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Use of Mobile Technology Among Museum Visitors: A Case Study.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Use of Mobile Technology Among Museum Visitors: A Case Study./
Author:	Taber, Meg Miller.
Description:	49 p.
Notes:	Source: Masters Abstracts International, Volume: 53-05.
Contained By:	Masters Abstracts International53-05(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1564278
ISBN:	9781321158182

Use of Mobile Technology Among Museum Visitors: A Case Study.
Taber, Meg Miller.

Use of Mobile Technology Among Museum Visitors: A Case Study. - 49 p.

Source: Masters Abstracts International, Volume: 53-05.

Thesis (M.S.)--Rochester Institute of Technology, 2014.

Museums have employed mobile modes of communication for decades: pamphlets and audio tours. The popularity of mobile technology prompted museums to integrate mobile experiences with personal devices. A survey collected information from the Memorial Art Gallery (MAG) email list to understand adoption of MAG's mobile experience through the lens of the technology acceptance model to learn how perceived usefulness and perceived ease of use influence visitors use or intent to use MAGart 2.0. The study proposed two museum specific variables, MAG frequency of visitation and MAG engagement, to examine adoption of MAGart 2.0. Results suggest behavioral intention and actual use of MAGart 2.0 are positively related to perceived usefulness, perceived ease of use, MAG frequency of visitation, and MAG engagement.

ISBN: 9781321158182Subjects--Topical Terms:

2144804
Mass communication.

Use of Mobile Technology Among Museum Visitors: A Case Study.
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020 $a 9781321158182
035 $a (MiAaPQ)AAI1564278
035 $a AAI1564278
040 $a MiAaPQ $c MiAaPQ
100 1 $a Taber, Meg Miller. $3 3179691
245 1 0 $a Use of Mobile Technology Among Museum Visitors: A Case Study.
300 $a 49 p.
500 $a Source: Masters Abstracts International, Volume: 53-05.
500 $a Advisers: Bruce A. Austin; Tina O. Lent.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2014.
520 $a Museums have employed mobile modes of communication for decades: pamphlets and audio tours. The popularity of mobile technology prompted museums to integrate mobile experiences with personal devices. A survey collected information from the Memorial Art Gallery (MAG) email list to understand adoption of MAG's mobile experience through the lens of the technology acceptance model to learn how perceived usefulness and perceived ease of use influence visitors use or intent to use MAGart 2.0. The study proposed two museum specific variables, MAG frequency of visitation and MAG engagement, to examine adoption of MAGart 2.0. Results suggest behavioral intention and actual use of MAGart 2.0 are positively related to perceived usefulness, perceived ease of use, MAG frequency of visitation, and MAG engagement.
590 $a School code: 0465.
650 4 $a Mass communication. $3 2144804
650 4 $a Museum studies. $3 2122775
690 $a 0708
690 $a 0730
710 2 $a Rochester Institute of Technology. $b Communication and Media Technologies. $3 1037381
773 0 $t Masters Abstracts International $g 53-05(E).
790 $a 0465
791 $a M.S.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1564278