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Use of Mobile Technology Among Museu...

Taber, Meg Miller.

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Use of Mobile Technology Among Museum Visitors: A Case Study.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Use of Mobile Technology Among Museum Visitors: A Case Study./
作者:	Taber, Meg Miller.
面頁冊數:	49 p.
附註:	Source: Masters Abstracts International, Volume: 53-05.
Contained By:	Masters Abstracts International53-05(E).
標題:	Mass communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1564278
ISBN:	9781321158182

Use of Mobile Technology Among Museum Visitors: A Case Study.
Taber, Meg Miller.

Use of Mobile Technology Among Museum Visitors: A Case Study. - 49 p.

Source: Masters Abstracts International, Volume: 53-05.

Thesis (M.S.)--Rochester Institute of Technology, 2014.

Museums have employed mobile modes of communication for decades: pamphlets and audio tours. The popularity of mobile technology prompted museums to integrate mobile experiences with personal devices. A survey collected information from the Memorial Art Gallery (MAG) email list to understand adoption of MAG's mobile experience through the lens of the technology acceptance model to learn how perceived usefulness and perceived ease of use influence visitors use or intent to use MAGart 2.0. The study proposed two museum specific variables, MAG frequency of visitation and MAG engagement, to examine adoption of MAGart 2.0. Results suggest behavioral intention and actual use of MAGart 2.0 are positively related to perceived usefulness, perceived ease of use, MAG frequency of visitation, and MAG engagement.

ISBN: 9781321158182Subjects--Topical Terms:

2144804
Mass communication.

Use of Mobile Technology Among Museum Visitors: A Case Study.
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245 1 0 $a Use of Mobile Technology Among Museum Visitors: A Case Study.
300 $a 49 p.
500 $a Source: Masters Abstracts International, Volume: 53-05.
500 $a Advisers: Bruce A. Austin; Tina O. Lent.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2014.
520 $a Museums have employed mobile modes of communication for decades: pamphlets and audio tours. The popularity of mobile technology prompted museums to integrate mobile experiences with personal devices. A survey collected information from the Memorial Art Gallery (MAG) email list to understand adoption of MAG's mobile experience through the lens of the technology acceptance model to learn how perceived usefulness and perceived ease of use influence visitors use or intent to use MAGart 2.0. The study proposed two museum specific variables, MAG frequency of visitation and MAG engagement, to examine adoption of MAGart 2.0. Results suggest behavioral intention and actual use of MAGart 2.0 are positively related to perceived usefulness, perceived ease of use, MAG frequency of visitation, and MAG engagement.
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