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Online Social Communities Through th...

Aurora, Maansi.

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Online Social Communities Through the Lens of Polyvore.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Online Social Communities Through the Lens of Polyvore./
Author:	Aurora, Maansi.
Description:	50 p.
Notes:	Source: Masters Abstracts International, Volume: 53-05.
Contained By:	Masters Abstracts International53-05(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1564260
ISBN:	9781321157765

Online Social Communities Through the Lens of Polyvore.
Aurora, Maansi.

Online Social Communities Through the Lens of Polyvore. - 50 p.

Source: Masters Abstracts International, Volume: 53-05.

Thesis (M.S.)--Rochester Institute of Technology, 2014.

Traditionally, people used the Internet for simple interaction within the communication sphere.With the introduction of social media platforms the online world has become more interesting as consumers are using them to create, share, and discuss over the Internet. The growing popularity of the social online communities is bridging the gap between consumers and brands by providing them with a platform to communicate with each other. This study visually analyzes Polyvore, a social shopping online community. It sheds light upon how members use Polyvore in different ways, the hedonic motivations associated with shopping online, and the way in which an online community with a growing aspect of offline meetups is used by its members to make social connections.

ISBN: 9781321157765Subjects--Topical Terms:

2144804
Mass communication.

Online Social Communities Through the Lens of Polyvore.
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020 $a 9781321157765
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035 $a AAI1564260
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100 1 $a Aurora, Maansi. $3 3179690
245 1 0 $a Online Social Communities Through the Lens of Polyvore.
300 $a 50 p.
500 $a Source: Masters Abstracts International, Volume: 53-05.
500 $a Advisers: Jonathan Schroeder; Raj S. Murthy.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2014.
520 $a Traditionally, people used the Internet for simple interaction within the communication sphere.With the introduction of social media platforms the online world has become more interesting as consumers are using them to create, share, and discuss over the Internet. The growing popularity of the social online communities is bridging the gap between consumers and brands by providing them with a platform to communicate with each other. This study visually analyzes Polyvore, a social shopping online community. It sheds light upon how members use Polyvore in different ways, the hedonic motivations associated with shopping online, and the way in which an online community with a growing aspect of offline meetups is used by its members to make social connections.
590 $a School code: 0465.
650 4 $a Mass communication. $3 2144804
650 4 $a Web studies. $3 2122754
690 $a 0708
690 $a 0646
710 2 $a Rochester Institute of Technology. $b Communication and Media Technologies. $3 1037381
773 0 $t Masters Abstracts International $g 53-05(E).
790 $a 0465
791 $a M.S.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1564260