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Comparing the effectiveness of "indi...

Qian, Xiaokun.

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Comparing the effectiveness of "individual-loss" and "family-loss" messages in promoting mammography.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Comparing the effectiveness of "individual-loss" and "family-loss" messages in promoting mammography./
Author:	Qian, Xiaokun.
Description:	66 p.
Notes:	Source: Masters Abstracts International, Volume: 53-05.
Contained By:	Masters Abstracts International53-05(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1563965
ISBN:	9781321142709

Comparing the effectiveness of "individual-loss" and "family-loss" messages in promoting mammography.
Qian, Xiaokun.

Comparing the effectiveness of "individual-loss" and "family-loss" messages in promoting mammography. - 66 p.

Source: Masters Abstracts International, Volume: 53-05.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2014.

The study compared the effectiveness of two loss-framed messages, namely, graphics and text therein with individual-loss or family-loss theme, in increasing women's intention to take and talk about mammogram, and level of negative emotions such as sadness. Moderating effect of number of children living in the family, age of the youngest child, and women's marital status was also assessed.

ISBN: 9781321142709Subjects--Topical Terms:

2144804
Mass communication.

Comparing the effectiveness of "individual-loss" and "family-loss" messages in promoting mammography.
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020 $a 9781321142709
035 $a (MiAaPQ)AAI1563965
035 $a AAI1563965
040 $a MiAaPQ $c MiAaPQ
100 1 $a Qian, Xiaokun. $3 3179687
245 1 0 $a Comparing the effectiveness of "individual-loss" and "family-loss" messages in promoting mammography.
300 $a 66 p.
500 $a Source: Masters Abstracts International, Volume: 53-05.
500 $a Adviser: Brian G. Southwell.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2014.
520 $a The study compared the effectiveness of two loss-framed messages, namely, graphics and text therein with individual-loss or family-loss theme, in increasing women's intention to take and talk about mammogram, and level of negative emotions such as sadness. Moderating effect of number of children living in the family, age of the youngest child, and women's marital status was also assessed.
520 $a Two hundred females were randomly assigned to view either the individual-loss or family-loss message and completed a questionnaire assessing the aforementioned outcomes. After controlling for confounders, multiple regression revealed no significant difference in intention to take or talk about mammogram between the two groups. However, family-loss message induced significantly more sadness compared to the individual-loss message. Multiple regression with interaction indicated that number of children living in the family is a moderator for group effect on intention to talk about mammogram. These results may guide future design of mammogram promotion materials.
590 $a School code: 0153.
650 4 $a Mass communication. $3 2144804
690 $a 0708
710 2 $a The University of North Carolina at Chapel Hill. $b Journalism (Mass Communication). $3 2103937
773 0 $t Masters Abstracts International $g 53-05(E).
790 $a 0153
791 $a M.A.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1563965