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Message Development for a Tailored T...

Mathur, Jaya.

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Message Development for a Tailored Text Message-based Smoking and Vaping Cessation Intervention for Dual Users of Conventional and Electronic Cigarettes.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Message Development for a Tailored Text Message-based Smoking and Vaping Cessation Intervention for Dual Users of Conventional and Electronic Cigarettes./
Author:	Mathur, Jaya.
Description:	72 p.
Notes:	Source: Masters Abstracts International, Volume: 53-01.
Contained By:	Masters Abstracts International53-01(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1557149
ISBN:	9781303941368

Message Development for a Tailored Text Message-based Smoking and Vaping Cessation Intervention for Dual Users of Conventional and Electronic Cigarettes.
Mathur, Jaya.

Message Development for a Tailored Text Message-based Smoking and Vaping Cessation Intervention for Dual Users of Conventional and Electronic Cigarettes. - 72 p.

Source: Masters Abstracts International, Volume: 53-01.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2014.

In recent years, the popularity of electronic cigarettes (e-cigarettes) has grown dramatically, particularly among conventional cigarette smokers. Two surveys were disseminated to independent samples of dual users to understand their e-cigarette intentions and beliefs, pretest cigarette and e-cigarette cessation messages, and solicit message suggestions. Results indicate that most dual users intend to use e-cigarettes to help them quit smoking or help them reduce the number of cigarettes they smoke. Furthermore, the vast majority of dual users believe using e-cigarettes will help them with smoking cessation or reduction. On average, respondents found both cigarette-only and combination cigarette and e-cigarette messages at least somewhat relevant and somewhat effective, though they consistently rated cigarette-only messages as more relevant and more effective than combination messages. The belief "I fear that e-cigarettes may be toxic" was found to significantly predict respondents' perceived effectiveness of combination messages. Finally, the most popular themes apparent in respondents' suggestions for e-cigarette cessation messages were mystery (lack of information or scientific consensus regarding e-cigarettes), personal health and wellbeing (actual or possible implications of e-cigarette use on health or quality of life), and dependency (the addictive nature of e-cigarettes or nicotine as an ingredient in e-cigarettes).

ISBN: 9781303941368Subjects--Topical Terms:

2144804
Mass communication.

Message Development for a Tailored Text Message-based Smoking and Vaping Cessation Intervention for Dual Users of Conventional and Electronic Cigarettes.
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100 1 $a Mathur, Jaya. $3 3179669
245 1 0 $a Message Development for a Tailored Text Message-based Smoking and Vaping Cessation Intervention for Dual Users of Conventional and Electronic Cigarettes.
300 $a 72 p.
500 $a Source: Masters Abstracts International, Volume: 53-01.
500 $a Adviser: Brian G. Southwell.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2014.
520 $a In recent years, the popularity of electronic cigarettes (e-cigarettes) has grown dramatically, particularly among conventional cigarette smokers. Two surveys were disseminated to independent samples of dual users to understand their e-cigarette intentions and beliefs, pretest cigarette and e-cigarette cessation messages, and solicit message suggestions. Results indicate that most dual users intend to use e-cigarettes to help them quit smoking or help them reduce the number of cigarettes they smoke. Furthermore, the vast majority of dual users believe using e-cigarettes will help them with smoking cessation or reduction. On average, respondents found both cigarette-only and combination cigarette and e-cigarette messages at least somewhat relevant and somewhat effective, though they consistently rated cigarette-only messages as more relevant and more effective than combination messages. The belief "I fear that e-cigarettes may be toxic" was found to significantly predict respondents' perceived effectiveness of combination messages. Finally, the most popular themes apparent in respondents' suggestions for e-cigarette cessation messages were mystery (lack of information or scientific consensus regarding e-cigarettes), personal health and wellbeing (actual or possible implications of e-cigarette use on health or quality of life), and dependency (the addictive nature of e-cigarettes or nicotine as an ingredient in e-cigarettes).
590 $a School code: 0153.
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650 4 $a Public health. $3 534748
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710 2 $a The University of North Carolina at Chapel Hill. $b Journalism (Mass Communication). $3 2103937
773 0 $t Masters Abstracts International $g 53-01(E).
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793 $a English
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