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Examining the factors associated wit...

Kim, Dae Yeon.

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Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement./
Author:	Kim, Dae Yeon.
Description:	170 p.
Notes:	Source: Dissertation Abstracts International, Volume: 76-11(E), Section: A.
Contained By:	Dissertation Abstracts International76-11A(E).
Subject:	Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3715818
ISBN:	9781321941180

Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement.
Kim, Dae Yeon.

Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement. - 170 p.

Source: Dissertation Abstracts International, Volume: 76-11(E), Section: A.

Thesis (Ph.D.)--Indiana University, 2015.

Research into sport fan and consumer behavior has examined various psychological reasons as to why people choose to follow sport teams and/or organizations. Despite these efforts, however, our understanding of how people become engaged and subsequently loyal to sports/teams is limited. In order to advance out knowledge and to contribute to the field of sport management, the primary purpose of this dissertation was to further our understanding of how sport fanship develops and evolves. Utilizing Funk and James' (2001, 2006) Psychological Continuum Model (PCM) as the theoretical framework, this study examined the changes in consumer motivations, consumption behaviors, and relational characteristics with regard to the process of fanship development (i.e., awareness, attraction, attachment, and allegiance).

ISBN: 9781321941180Subjects--Topical Terms:

2122869
Sports Management.

Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement.
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100 1 $a Kim, Dae Yeon. $3 3179591
245 1 0 $a Examining the factors associated with the process of fan development: An investigation of the relationship among sport fan motivation, consumption behavior, and involvement.
300 $a 170 p.
500 $a Source: Dissertation Abstracts International, Volume: 76-11(E), Section: A.
500 $a Adviser: Antonio S. Williams.
502 $a Thesis (Ph.D.)--Indiana University, 2015.
520 $a Research into sport fan and consumer behavior has examined various psychological reasons as to why people choose to follow sport teams and/or organizations. Despite these efforts, however, our understanding of how people become engaged and subsequently loyal to sports/teams is limited. In order to advance out knowledge and to contribute to the field of sport management, the primary purpose of this dissertation was to further our understanding of how sport fanship develops and evolves. Utilizing Funk and James' (2001, 2006) Psychological Continuum Model (PCM) as the theoretical framework, this study examined the changes in consumer motivations, consumption behaviors, and relational characteristics with regard to the process of fanship development (i.e., awareness, attraction, attachment, and allegiance).
520 $a Data were collected from National Football League (NFL) consumers via an online panel survey method, and a total of 216 responses (N = 216) were analyzed. A series of multivariate analyses of variance (MANOVA) was conducted to identify the consumer characteristics that are uniquely attributable to each stage of PCM. The results found that the PCM stages were significantly associated with sport consumer motivations (V = .718), consumption behaviors (V = .722), and relational characteristics ( V = .406) at p < .001. Follow-up univariate and post-hoc analyses revealed that these factors were different across involvement levels and played different roles in the fanship development process. The findings demonstrate that there are certain values/issues (e.g., motivations, behaviors) that are commonly and differently associated with consumers' levels of involvement; the findings also indicate the varying degrees of influence that these values/issues have on the fanship development process.
520 $a Overall, by identifying the factors (e.g., motivations, behaviors) that are associated with each stage of PCM, this dissertation provides empirical knowledge for sport consumer research regarding how sport consumers become psychologically and behaviorally involved with sport teams. The study also supports the theory of PCM. Furthermore, by demonstrating the factors associated with the process of fanship development, this dissertation provides guidelines for sport professionals with regard to how to design appropriate marketing and communication strategies to effectively and efficiently manage their teams.
590 $a School code: 0093.
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650 4 $a Marketing. $3 536353
650 4 $a Social psychology. $3 520219
650 4 $a Behavioral psychology. $3 2122788
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710 2 $a Indiana University. $b School of Public Health. $3 3169056
773 0 $t Dissertation Abstracts International $g 76-11A(E).
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791 $a Ph.D.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3715818