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Interplay between Social Media and T...

Sriram, Vignesh.

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Interplay between Social Media and Television Understanding the social media behavior of the audience and its impact on television content.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Interplay between Social Media and Television Understanding the social media behavior of the audience and its impact on television content./
Author:	Sriram, Vignesh.
Description:	61 p.
Notes:	Source: Masters Abstracts International, Volume: 54-02.
Contained By:	Masters Abstracts International54-02(E).
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1528467
ISBN:	9781321473117

Interplay between Social Media and Television Understanding the social media behavior of the audience and its impact on television content.
Sriram, Vignesh.

Interplay between Social Media and Television Understanding the social media behavior of the audience and its impact on television content. - 61 p.

Source: Masters Abstracts International, Volume: 54-02.

Thesis (M.A.)--MICA (Mudra Institute of Communications, Ahmedabad) (India), 2014.

Social TV is the new holy grail amongst the broadcasters in the country. Twitter has been buzzing about the latest season of House of cards, while there was a constant stream of Tweets shown during the telecast of the IPL auctions. Twitter has suddenly become this indispensable TV companion, where people discuss, thrash and even influence a lot of television content. This research is intended to study this interplay between television and social media: To Understand the social media behaviour of the audience and how it impacts the television content.

ISBN: 9781321473117Subjects--Topical Terms:

536353
Marketing.

Interplay between Social Media and Television Understanding the social media behavior of the audience and its impact on television content.
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245 1 0 $a Interplay between Social Media and Television Understanding the social media behavior of the audience and its impact on television content.
300 $a 61 p.
500 $a Source: Masters Abstracts International, Volume: 54-02.
502 $a Thesis (M.A.)--MICA (Mudra Institute of Communications, Ahmedabad) (India), 2014.
520 $a Social TV is the new holy grail amongst the broadcasters in the country. Twitter has been buzzing about the latest season of House of cards, while there was a constant stream of Tweets shown during the telecast of the IPL auctions. Twitter has suddenly become this indispensable TV companion, where people discuss, thrash and even influence a lot of television content. This research is intended to study this interplay between television and social media: To Understand the social media behaviour of the audience and how it impacts the television content.
520 $a For the purpose of this study, only the two stakeholders- the broadcasters and the audience were considered and the analysis used for the study was qualitative. The conversational and real time application of Twitter has just made it a perfect complement to television and it's become a 'virtual water cooler' of sorts, where people talk about television shows without being confined by the boundaries of geographies.
520 $a This study aims to understand what people Tweet about while watching television. Similarly, it also tries to understand if the conversation happens over real time and the context of the conversation is in sync with the television content shown.
520 $a This study tried examining what people tweeted about while watching television and frequency of the same. Also, if people were open to conversations while Tweeting and if there were any specific utility features that they used.
520 $a It also examined how television channels used social media for effective engagements and the challenges and opportunities for social TV from a broadcaster's perspective.
520 $a The study concluded with a few proposals as to how to effectively capitalize on the social media behaviour of the audience and drive ratings for the channel.
590 $a School code: 1818.
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