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Understanding the Relationship Betwe...

Wirth, Kurt A.

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Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics./
Author:	Wirth, Kurt A.
Description:	32 p.
Notes:	Source: Masters Abstracts International, Volume: 53-02.
Contained By:	Masters Abstracts International53-02(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1559585
ISBN:	9781321003741

Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics.
Wirth, Kurt A.

Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics. - 32 p.

Source: Masters Abstracts International, Volume: 53-02.

Thesis (M.S.)--Rochester Institute of Technology, 2014.

This study is a survey-based examination of social media's relationship with identity and behavioral intentions in the area of collegiate athletics. Based on social identity and organizational identity theories, this study focuses on the role that social media can play in the development of individuals' attitudes and the behaviors that result from them. In doing so, the study becomes one of the first to analyze this relationship and provides a benchmark with which to help develop future studies. Findings show significant correlations between the consumption of an athletic program's social media campaign, level of self-identity with that program, and likeliness to engage in program-friendly behaviors among the sample.

ISBN: 9781321003741Subjects--Topical Terms:

524709
Communication.

Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics.
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100 1 $a Wirth, Kurt A. $3 3179285
245 1 0 $a Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics.
300 $a 32 p.
500 $a Source: Masters Abstracts International, Volume: 53-02.
500 $a Advisers: Tracy Worrell; David Neumann.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2014.
520 $a This study is a survey-based examination of social media's relationship with identity and behavioral intentions in the area of collegiate athletics. Based on social identity and organizational identity theories, this study focuses on the role that social media can play in the development of individuals' attitudes and the behaviors that result from them. In doing so, the study becomes one of the first to analyze this relationship and provides a benchmark with which to help develop future studies. Findings show significant correlations between the consumption of an athletic program's social media campaign, level of self-identity with that program, and likeliness to engage in program-friendly behaviors among the sample.
590 $a School code: 0465.
650 4 $a Communication. $3 524709
650 4 $a Web studies. $3 2122754
650 4 $a Mass communication. $3 2144804
650 4 $a Physical education. $3 635343
690 $a 0459
690 $a 0646
690 $a 0708
690 $a 0523
710 2 $a Rochester Institute of Technology. $b Communication and Media Technologies. $3 1037381
773 0 $t Masters Abstracts International $g 53-02(E).
790 $a 0465
791 $a M.S.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1559585