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Selective Exposure to Prestigious an...

Johnson, Benjamin K.

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Selective Exposure to Prestigious and Popular Media: Anticipated Taste Performances and Social Influences on Media Choice.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Selective Exposure to Prestigious and Popular Media: Anticipated Taste Performances and Social Influences on Media Choice./
Author:	Johnson, Benjamin K.
Description:	175 p.
Notes:	Source: Dissertation Abstracts International, Volume: 76-05(E), Section: A.
Contained By:	Dissertation Abstracts International76-05A(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3670711
ISBN:	9781321476477

Selective Exposure to Prestigious and Popular Media: Anticipated Taste Performances and Social Influences on Media Choice.
Johnson, Benjamin K.

Selective Exposure to Prestigious and Popular Media: Anticipated Taste Performances and Social Influences on Media Choice. - 175 p.

Source: Dissertation Abstracts International, Volume: 76-05(E), Section: A.

Thesis (Ph.D.)--The Ohio State University, 2014.

The convergence of mass media and interpersonal media has brought enhanced opportunities for people to share media with each other. The ability to rate and recommend media, see what others are consuming and evaluating, and make public displays of personal tastes all suggest that social influences on the selection and use of media content are more important than ever. This study examines how social factors in new media environments impact selective exposure to media. Both the situational influence of impression management when sharing is anticipated as well as one's willingness to comply with norms regarding media use are examined as possible explanations for selective exposure to media that is variably prestigious and popular. An experiment was conducted in which the anticipation of sharing a video with computer-mediated others was induced. Participants' actual media use behavior was unobtrusively measured in the lab, to examine their selectivity toward videos on a website. The results indicated that indicators of prestige and popularity both had positive influences on selective exposure. Furthermore, anticipation of sharing one's taste with others led to more viewing of highly popular videos and less viewing of moderately popular videos. Exposure to highly prestigious videos was greater when individuals had more positive attitudes toward sharing, but was lower when willingness to comply with norms was high. Moderating effects of need for cognition and enjoyment were found, which showed less exposure to moderately popular videos and more exposure to highly popular videos.

ISBN: 9781321476477Subjects--Topical Terms:

2144804
Mass communication.

Selective Exposure to Prestigious and Popular Media: Anticipated Taste Performances and Social Influences on Media Choice.
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500 $a Source: Dissertation Abstracts International, Volume: 76-05(E), Section: A.
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