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Unoriginal Sin: Transborder Media Fl...

Yu, Liang-Hua.

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Unoriginal Sin: Transborder Media Flow, Visual Consumption, and the Emergence of the Chinese Global Shoppers.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Unoriginal Sin: Transborder Media Flow, Visual Consumption, and the Emergence of the Chinese Global Shoppers./
Author:	Yu, Liang-Hua.
Description:	278 p.
Notes:	Source: Dissertation Abstracts International, Volume: 76-01(E), Section: A.
Contained By:	Dissertation Abstracts International76-01A(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3635316
ISBN:	9781321163049

Unoriginal Sin: Transborder Media Flow, Visual Consumption, and the Emergence of the Chinese Global Shoppers.
Yu, Liang-Hua.

Unoriginal Sin: Transborder Media Flow, Visual Consumption, and the Emergence of the Chinese Global Shoppers. - 278 p.

Source: Dissertation Abstracts International, Volume: 76-01(E), Section: A.

Thesis (Ph.D.)--New York University, 2013.

This item must not be sold to any third party vendors.

This dissertation examines the unique way in which consumption across integrated media expresses and contributes to the emergence of a new urban middle-class consciousness and commodity-based sociality, as each partakes in the formation of a global Sinosphere. Through the documentation of consumptive sites wherein changing visual regimes have been impressed upon spectators through transmediality---the dynamic exchange between printed media, cinema, television, and architecture---my project illustrates how visual technologies and their aesthetic interplay help shape the public imagination of, and everyday experience with, electronic global capitalism. By focusing on narrative construction, genre transformation, and transmedia world-building, I aim to unpack the moral-psychic structure, (ir)rational self-management, and cultural-political identification of this new group of global shoppers. The materials my dissertation addresses include adaptations of online romance novels, remakes of Korean TV dramas, media franchises, and microcinema (weidianying). My emphasis on integrated televisual platforms reflects the most common media practices among Chinese consumers. In my thesis I argue that, in contemporary China, consumerism's heightened dependence on the blatant techno-cultural imitation of, and ubiquitous intertextuality with, the putatively universalized "cosmopolitan lifestyle," alongside the paradoxical ubiquity of digital practices in everyday life under the State's supervision, has carved out a new cultural space characterized by social collectivity. In this social field, misrecognitions and (mis)translations resulting from the consumer's search for a "realist" self-representation systematically interrogate the modernizing logic and visual regime under post-reform urbanization and global neoliberalization. Above all, by bringing together ethnographic research, visual studies, and literary and culture analyses, in this dissertation I strive to offer new insight into a transnational history of visual consumption, the aesthetics of transmediality and counterfeiting, and media production of social spaces.

ISBN: 9781321163049Subjects--Topical Terms:

2144804
Mass communication.

Unoriginal Sin: Transborder Media Flow, Visual Consumption, and the Emergence of the Chinese Global Shoppers.
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245 1 0 $a Unoriginal Sin: Transborder Media Flow, Visual Consumption, and the Emergence of the Chinese Global Shoppers.
300 $a 278 p.
500 $a Source: Dissertation Abstracts International, Volume: 76-01(E), Section: A.
500 $a Advisers: Xudong Zhang; Thomas Looser.
502 $a Thesis (Ph.D.)--New York University, 2013.
506 $a This item must not be sold to any third party vendors.
520 $a This dissertation examines the unique way in which consumption across integrated media expresses and contributes to the emergence of a new urban middle-class consciousness and commodity-based sociality, as each partakes in the formation of a global Sinosphere. Through the documentation of consumptive sites wherein changing visual regimes have been impressed upon spectators through transmediality---the dynamic exchange between printed media, cinema, television, and architecture---my project illustrates how visual technologies and their aesthetic interplay help shape the public imagination of, and everyday experience with, electronic global capitalism. By focusing on narrative construction, genre transformation, and transmedia world-building, I aim to unpack the moral-psychic structure, (ir)rational self-management, and cultural-political identification of this new group of global shoppers. The materials my dissertation addresses include adaptations of online romance novels, remakes of Korean TV dramas, media franchises, and microcinema (weidianying). My emphasis on integrated televisual platforms reflects the most common media practices among Chinese consumers. In my thesis I argue that, in contemporary China, consumerism's heightened dependence on the blatant techno-cultural imitation of, and ubiquitous intertextuality with, the putatively universalized "cosmopolitan lifestyle," alongside the paradoxical ubiquity of digital practices in everyday life under the State's supervision, has carved out a new cultural space characterized by social collectivity. In this social field, misrecognitions and (mis)translations resulting from the consumer's search for a "realist" self-representation systematically interrogate the modernizing logic and visual regime under post-reform urbanization and global neoliberalization. Above all, by bringing together ethnographic research, visual studies, and literary and culture analyses, in this dissertation I strive to offer new insight into a transnational history of visual consumption, the aesthetics of transmediality and counterfeiting, and media production of social spaces.
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