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Entrepreneurial strategies of growin...

Fleishman, Hannah L.

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Entrepreneurial strategies of growing a small business health club.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Entrepreneurial strategies of growing a small business health club./
Author:	Fleishman, Hannah L.
Description:	68 p.
Notes:	Source: Masters Abstracts International, Volume: 54-05.
Contained By:	Masters Abstracts International54-05(E).
Subject:	Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1588997
ISBN:	9781321757828

Entrepreneurial strategies of growing a small business health club.
Fleishman, Hannah L.

Entrepreneurial strategies of growing a small business health club. - 68 p.

Source: Masters Abstracts International, Volume: 54-05.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2015.

This item must not be sold to any third party vendors.

The following work analyzes entrepreneurial strategies of opening and growing a financially successful small business health club in the Research Triangle Park area. Questions were answered regarding business planning, business model, promotions and daily practices to examine if there is a superior method to ensure financial success in the fitness industry. An online survey was used to gather information from 43 small business health clubs. Answered by only the owners, managers and assistant managers, chi-square analyses demonstrate no pattern for success pertaining to formal business plans, nor best business models. However the open ended questions pertaining to the health clubs' biggest challenges and strategies to differentiate themselves in the market place show recurring themes of entrepreneurial strategies for growing a successful health club and business.

ISBN: 9781321757828Subjects--Topical Terms:

2122869
Sports Management.

Entrepreneurial strategies of growing a small business health club.
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020 $a 9781321757828
035 $a (MiAaPQ)AAI1588997
035 $a AAI1588997
040 $a MiAaPQ $c MiAaPQ
100 1 $a Fleishman, Hannah L. $3 3177084
245 1 0 $a Entrepreneurial strategies of growing a small business health club.
300 $a 68 p.
500 $a Source: Masters Abstracts International, Volume: 54-05.
500 $a Adviser: Erianne Weight.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2015.
506 $a This item must not be sold to any third party vendors.
520 $a The following work analyzes entrepreneurial strategies of opening and growing a financially successful small business health club in the Research Triangle Park area. Questions were answered regarding business planning, business model, promotions and daily practices to examine if there is a superior method to ensure financial success in the fitness industry. An online survey was used to gather information from 43 small business health clubs. Answered by only the owners, managers and assistant managers, chi-square analyses demonstrate no pattern for success pertaining to formal business plans, nor best business models. However the open ended questions pertaining to the health clubs' biggest challenges and strategies to differentiate themselves in the market place show recurring themes of entrepreneurial strategies for growing a successful health club and business.
590 $a School code: 0153.
650 4 $a Sports Management. $3 2122869
650 4 $a Commerce-Business. $3 3168423
690 $a 0430
690 $a 0505
710 2 $a The University of North Carolina at Chapel Hill. $b Exercise and Sport Science. $3 1043309
773 0 $t Masters Abstracts International $g 54-05(E).
790 $a 0153
791 $a M.A.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1588997