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Hip Hop, Marketing and the Collision...

Faustin, Kim.

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Hip Hop, Marketing and the Collision of the Two.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Hip Hop, Marketing and the Collision of the Two./
Author:	Faustin, Kim.
Description:	38 p.
Notes:	Source: Masters Abstracts International, Volume: 53-01.
Contained By:	Masters Abstracts International53-01(E).
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1525560
ISBN:	9781321066234

Hip Hop, Marketing and the Collision of the Two.
Faustin, Kim.

Hip Hop, Marketing and the Collision of the Two. - 38 p.

Source: Masters Abstracts International, Volume: 53-01.

Thesis (M.A.)--Long Island University, The Brooklyn Center, 2014.

This item must not be sold to any third party vendors.

"You can't just love music to be successful. You got to understand the business" - Monte Lipman, Founder, Chairman & CEO: Republic Records The 1877 invention of the phonograph and the recording of music began a gradual process into an era that has built an industry where the consumption and production of music is now an essential part of the economy. Over the past three decades Hip Hop music, specifically as a cultural art form, has transformed and emerged as a multi-billion dollar industry driven by the pursuit of profit. In the 1990's the Hip Hop culture created such a profound movement that it influenced lifestyles and permeated its way into many aspects of American culture. As a movement the music had a major impact on American art, music, fashion and business. As music executives recognized this impact making music became secondary to image. As a result the recording industry's efforts to sell an artist's 'lifestyle' as a product has increased as nurturing artist development has slowly diminished. Today the creation and implementation of an artist's marketing strategy revolves around the ability to capture the everyday consumer. Music and advertising industries, although on two different fronts, have now united with one common goal.

ISBN: 9781321066234Subjects--Topical Terms:

536353
Marketing.

Hip Hop, Marketing and the Collision of the Two.
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245 1 0 $a Hip Hop, Marketing and the Collision of the Two.
300 $a 38 p.
500 $a Source: Masters Abstracts International, Volume: 53-01.
500 $a Adviser: Claire Goodman.
502 $a Thesis (M.A.)--Long Island University, The Brooklyn Center, 2014.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a "You can't just love music to be successful. You got to understand the business" - Monte Lipman, Founder, Chairman & CEO: Republic Records The 1877 invention of the phonograph and the recording of music began a gradual process into an era that has built an industry where the consumption and production of music is now an essential part of the economy. Over the past three decades Hip Hop music, specifically as a cultural art form, has transformed and emerged as a multi-billion dollar industry driven by the pursuit of profit. In the 1990's the Hip Hop culture created such a profound movement that it influenced lifestyles and permeated its way into many aspects of American culture. As a movement the music had a major impact on American art, music, fashion and business. As music executives recognized this impact making music became secondary to image. As a result the recording industry's efforts to sell an artist's 'lifestyle' as a product has increased as nurturing artist development has slowly diminished. Today the creation and implementation of an artist's marketing strategy revolves around the ability to capture the everyday consumer. Music and advertising industries, although on two different fronts, have now united with one common goal.
590 $a School code: 0198.
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650 4 $a Music. $3 516178
650 4 $a Music education. $3 3168367
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710 2 $a Long Island University, The Brooklyn Center. $3 1017735
773 0 $t Masters Abstracts International $g 53-01(E).
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1525560