東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Toy Library Nurturing Talent--Learni...

Kapadia, Prachi.

Linked to FindBook

Google Book

Amazon

博客來

Toy Library Nurturing Talent--Learning Through Play.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Toy Library Nurturing Talent--Learning Through Play./
Author:	Kapadia, Prachi.
Description:	208 p.
Notes:	Source: Masters Abstracts International, Volume: 54-02.
Contained By:	Masters Abstracts International54-02(E).
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1571455
ISBN:	9781321424119

Toy Library Nurturing Talent--Learning Through Play.
Kapadia, Prachi.

Toy Library Nurturing Talent--Learning Through Play. - 208 p.

Source: Masters Abstracts International, Volume: 54-02.

Thesis (M.F.A.)--Rochester Institute of Technology, 2015.

This item must not be sold to any third party vendors.

The concept of the Toy Library originated during the Great Depression, when it was noticed that children were stealing toys, as they could not afford to buy them. Due to the concern of rising theft, a library was started where children could borrow a wide variety of toys. It also helped to encourage the values of honesty, responsibility and good citizenship. Since then, many toy libraries have sprouted across the United States. The concept, however, is not prevalent in other countries around the world. Hence, many people are, as yet unaware of its benefits, which include, providing an environment of abundant playing opportunities, building communities and serving as a critical educational resource for a child's development and unstructured play.

ISBN: 9781321424119Subjects--Topical Terms:

518875
Design.

Toy Library Nurturing Talent--Learning Through Play.
LDR:04016nmm a2200373 4500 001 2061743
005 20151020075127.5
008 170521s2015 eng d
020 $a 9781321424119
035 $a (MiAaPQ)AAI1571455
035 $a AAI1571455
040 $a MiAaPQ $c MiAaPQ
100 1 $a Kapadia, Prachi. $3 3176037
245 1 0 $a Toy Library Nurturing Talent--Learning Through Play.
300 $a 208 p.
500 $a Source: Masters Abstracts International, Volume: 54-02.
500 $a Adviser: Nancy Ciolek.
502 $a Thesis (M.F.A.)--Rochester Institute of Technology, 2015.
506 $a This item must not be sold to any third party vendors.
520 $a The concept of the Toy Library originated during the Great Depression, when it was noticed that children were stealing toys, as they could not afford to buy them. Due to the concern of rising theft, a library was started where children could borrow a wide variety of toys. It also helped to encourage the values of honesty, responsibility and good citizenship. Since then, many toy libraries have sprouted across the United States. The concept, however, is not prevalent in other countries around the world. Hence, many people are, as yet unaware of its benefits, which include, providing an environment of abundant playing opportunities, building communities and serving as a critical educational resource for a child's development and unstructured play.
520 $a This thesis provides an opportunity to promote the benefits of a Toy Library. Besides generating public awareness, it also serves as a marketing campaign enabling the audience to understand the idea behind the Toy Library. The new identity design and brand awareness campaign attempts to convey a specific message to inform and motivate people to join the service, as well as to encourage learning and playing through the sharing of toys. The applications of the campaign act as a tool to educate parents on the merits of a Toy Library in child development, thereby empowering them to be a part of this service. It also helps to facilitate in bringing all toy libraries under one roof, ensuring a stringent standard, as well as consistent facilities and programs across the United States.
520 $a Research was conducted and data was assembled from various sources such as Toy Library websites, videos on toys and early child care books, as well as articles on advertising campaigns. Online and physical surveys created to gather valuable feedback, as well as opinions regarding Toy Libraries. A visit to the Toy Library in Rochester was conducted to observe its day-to-day functioning. Personal interviews with parents and toy librarians were conducted out to gather information about their experiences at the Toy Library.
520 $a After understanding the gaps from the collected data a planogram of applications was created to approach the target audience. Also, all barriers from content development to execution of this project are addressed in the final applications.
520 $a Final applications are divided in two categories: Brand Identity and Awareness Campaign. Brand identity applications include logo design, symbol design, stationery design, brochure, label design, t-shirt and bag design, interior signage and vehicle design. Awareness campaign applications include posters, magazine ads, newsletter, e-mailers and other promotional designs, as well as online and digital applications such as website design, Facebook and Twitter page designs, web banners and opening logo design.
520 $a Usability testing was conducted, which gave positive feedback regarding print and online applications, and its objective to create awareness about Toy Libraries.
590 $a School code: 0465.
650 4 $a Design. $3 518875
650 4 $a Mass communication. $3 2144804
650 4 $a Marketing. $3 536353
650 4 $a Web studies. $3 2122754
690 $a 0389
690 $a 0708
690 $a 0338
690 $a 0646
710 2 0 $a Rochester Institute of Technology. $b Graphic Design. $3 1024768
773 0 $t Masters Abstracts International $g 54-02(E).
790 $a 0465
791 $a M.F.A.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1571455