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The value of a pint: A cultural econ...

Beckham, J. Nikol.

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The value of a pint: A cultural economy of American beer.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The value of a pint: A cultural economy of American beer./
Author:	Beckham, J. Nikol.
Description:	348 p.
Notes:	Source: Dissertation Abstracts International, Volume: 75-09(E), Section: A.
Contained By:	Dissertation Abstracts International75-09A(E).
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3622302
ISBN:	9781303939525

The value of a pint: A cultural economy of American beer.
Beckham, J. Nikol.

The value of a pint: A cultural economy of American beer. - 348 p.

Source: Dissertation Abstracts International, Volume: 75-09(E), Section: A.

Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2014.

This item must not be sold to any third party vendors.

As a material commodity beer has remained surprisingly unchanged since its discovery---composed of roughly the same ingredients, combined in roughly the same proportions, to achieve roughly the same product. What has been in dramatic flux, particularly over the past 100 years, is how beer is valued. This dissertation considers the numerous and complex ways beer has been and continues to be woven into the fabric of contemporary American life. Changes in the valuation of beer---for instance beer valued as a uniquely taxable and critically profitable source of depression-era internal revenue; as a means of supporting U.S. troops during WWII; as an exemplar of achievable value-added through branding; as a racialized social ill; as a catalyst for technological innovation in packaging and distribution; as emblematic of American masculinity; or as a touchstone of activism advocating sustainable practices of producing, distributing and consuming food and drink---are most often narrowly cast as products of economic change or products of cultural change. In crafting a historically and contextually contingent cultural economy of American beer, this project frames such changes as a complex articulation of the two and in doing so, advances a theory of culturally embedded valuation.

ISBN: 9781303939525Subjects--Topical Terms:

524709
Communication.

The value of a pint: A cultural economy of American beer.
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100 1 $a Beckham, J. Nikol. $3 3175276
245 1 4 $a The value of a pint: A cultural economy of American beer.
300 $a 348 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-09(E), Section: A.
500 $a Adviser: Lawrence Grossberg.
502 $a Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2014.
506 $a This item must not be sold to any third party vendors.
520 $a As a material commodity beer has remained surprisingly unchanged since its discovery---composed of roughly the same ingredients, combined in roughly the same proportions, to achieve roughly the same product. What has been in dramatic flux, particularly over the past 100 years, is how beer is valued. This dissertation considers the numerous and complex ways beer has been and continues to be woven into the fabric of contemporary American life. Changes in the valuation of beer---for instance beer valued as a uniquely taxable and critically profitable source of depression-era internal revenue; as a means of supporting U.S. troops during WWII; as an exemplar of achievable value-added through branding; as a racialized social ill; as a catalyst for technological innovation in packaging and distribution; as emblematic of American masculinity; or as a touchstone of activism advocating sustainable practices of producing, distributing and consuming food and drink---are most often narrowly cast as products of economic change or products of cultural change. In crafting a historically and contextually contingent cultural economy of American beer, this project frames such changes as a complex articulation of the two and in doing so, advances a theory of culturally embedded valuation.
590 $a School code: 0153.
650 4 $a Communication. $3 524709
650 4 $a American studies. $3 2122720
650 4 $a Marketing. $3 536353
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710 2 $a The University of North Carolina at Chapel Hill. $b Communication Studies. $3 1029124
773 0 $t Dissertation Abstracts International $g 75-09A(E).
790 $a 0153
791 $a Ph.D.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3622302