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SBL超級籃球聯賽廣告效益與消費行為模式建構與驗證之研究 = = A ...

黃恆祥

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SBL超級籃球聯賽廣告效益與消費行為模式建構與驗證之研究 = = A study of framework developing of the advertising effect and consumer behavior of super basketball league /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	SBL超級籃球聯賽廣告效益與消費行為模式建構與驗證之研究 = / 黃恆祥著
Reminder of title:	A study of framework developing of the advertising effect and consumer behavior of super basketball league /
remainder title:	A study of framework developing of the advertising effect and consumer behavior of super basketball league
Author:	黃恆祥
Published:	臺北市 : 秀威資訊出版 : : 民95[2006],
Description:	204面 : 表 ; 21公分
Subject:	消費心理學 -
ISBN:	9866909239

SBL超級籃球聯賽廣告效益與消費行為模式建構與驗證之研究 = = A study of framework developing of the advertising effect and consumer behavior of super basketball league /
黃恆祥

SBL超級籃球聯賽廣告效益與消費行為模式建構與驗證之研究 = A study of framework developing of the advertising effect and consumer behavior of super basketball league / A study of framework developing of the advertising effect and consumer behavior of super basketball league黃恆祥著 - 一版 - 臺北市 : 秀威資訊出版 : 民95[2006] - 204面 : 表 ; 21公分 - 社會科學類 ; AF0053. - 社會科學類 ; AF0053.

參考書目:面173-183

ISBN: 9866909239NT240Subjects--Topical Terms:

1630953
消費心理學

SBL超級籃球聯賽廣告效益與消費行為模式建構與驗證之研究 = = A study of framework developing of the advertising effect and consumer behavior of super basketball league /
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