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Responding to a Rumor: How Crisis Re...

Breuklander, Bo.

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Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes./
Author:	Breuklander, Bo.
Description:	54 p.
Notes:	Source: Masters Abstracts International, Volume: 54-04.
Contained By:	Masters Abstracts International54-04(E).
Subject:	Mass communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1586018
ISBN:	9781321663075

Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes.
Breuklander, Bo.

Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes. - 54 p.

Source: Masters Abstracts International, Volume: 54-04.

Thesis (M.A.)--University of South Florida, 2015.

This item must not be sold to any third party vendors.

This study investigated the effects of crisis communication messaging strategies on the.

ISBN: 9781321663075Subjects--Topical Terms:

2144804
Mass communication.

Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes.
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035 $a (MiAaPQ)AAI1586018
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100 1 $a Breuklander, Bo. $3 3174400
245 1 0 $a Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes.
300 $a 54 p.
500 $a Source: Masters Abstracts International, Volume: 54-04.
500 $a Adviser: Kelly Werder.
502 $a Thesis (M.A.)--University of South Florida, 2015.
506 $a This item must not be sold to any third party vendors.
520 $a This study investigated the effects of crisis communication messaging strategies on the.
520 $a relationship between an organization and its key publics. This study found that none of the.
520 $a strategies tested had a significant impact on the relationship between an organization and its.
520 $a publics, however some strategies consistently influenced a relationship more than others.
590 $a School code: 0206.
650 4 $a Mass communication. $3 2144804
690 $a 0708
710 2 $a University of South Florida. $b Mass Communications. $3 1680516
773 0 $t Masters Abstracts International $g 54-04(E).
790 $a 0206
791 $a M.A.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1586018