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The impact of smart device's interac...

Kim, Dae Eun.

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The impact of smart device's interactivity on customer activity in the sports industry.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The impact of smart device's interactivity on customer activity in the sports industry./
Author:	Kim, Dae Eun.
Description:	102 p.
Notes:	Source: Masters Abstracts International, Volume: 53-06.
Contained By:	Masters Abstracts International53-06(E).
Subject:	Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1565044
ISBN:	9781321189933

The impact of smart device's interactivity on customer activity in the sports industry.
Kim, Dae Eun.

The impact of smart device's interactivity on customer activity in the sports industry. - 102 p.

Source: Masters Abstracts International, Volume: 53-06.

Thesis (M.S.)--Arkansas State University, 2014.

This item must not be sold to any third party vendors.

The purpose of this study is to investigate the impact of smart device's interactivity on customer value co-creation in the sports industry through bridging social capital and collective efficacy. A total of 262 students participated in the study, and a structural equation modeling (SEM) was carried out to measures the relationship between variables in the conceptual model. The results revealed that interactivity consisting of user control, responsiveness, and synchronicity had a significant impact on bridging social capital. In addition, both technological interactivity and bridging social capital were positively associated with collective efficacy. Lastly, collective efficacy had a positive influence on co-creation value, but bridging social capital did not appear to directly affect co-creation value. Based on these results, this study suggests the need to take advantage of new platforms that can build value co-creation with customers in the rapidly changing marketing environment.

ISBN: 9781321189933Subjects--Topical Terms:

2122869
Sports Management.

The impact of smart device's interactivity on customer activity in the sports industry.
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245 1 4 $a The impact of smart device's interactivity on customer activity in the sports industry.
300 $a 102 p.
500 $a Source: Masters Abstracts International, Volume: 53-06.
500 $a Adviser: Claudia Benavides Espinoza.
502 $a Thesis (M.S.)--Arkansas State University, 2014.
506 $a This item must not be sold to any third party vendors.
520 $a The purpose of this study is to investigate the impact of smart device's interactivity on customer value co-creation in the sports industry through bridging social capital and collective efficacy. A total of 262 students participated in the study, and a structural equation modeling (SEM) was carried out to measures the relationship between variables in the conceptual model. The results revealed that interactivity consisting of user control, responsiveness, and synchronicity had a significant impact on bridging social capital. In addition, both technological interactivity and bridging social capital were positively associated with collective efficacy. Lastly, collective efficacy had a positive influence on co-creation value, but bridging social capital did not appear to directly affect co-creation value. Based on these results, this study suggests the need to take advantage of new platforms that can build value co-creation with customers in the rapidly changing marketing environment.
590 $a School code: 1231.
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