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The role of self-concept in consumer...

Toth, Marisa.

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The role of self-concept in consumer behavior.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The role of self-concept in consumer behavior./
Author:	Toth, Marisa.
Description:	90 p.
Notes:	Source: Masters Abstracts International, Volume: 54-02.
Contained By:	Masters Abstracts International54-02(E).
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1570445
ISBN:	9781321387797

The role of self-concept in consumer behavior.
Toth, Marisa.

The role of self-concept in consumer behavior. - 90 p.

Source: Masters Abstracts International, Volume: 54-02.

Thesis (M.A.)--University of Nevada, Las Vegas, 2014.

This item must not be sold to any third party vendors.

Understanding the influences underlying consumption has become an increasingly important goal for marketers. This study examined the role of self-concept in consumer behavior, specifically product evaluation. The influences of various dimensions of the self-concept are examined in regard to four product dimensions: public luxury, public necessity, private luxury, and private necessity. Differences due to variations in individual levels of self-monitoring are also measured. Overall, results showed that the more conspicuous a product is (higher on luxury/public dimensions) the greater the relationship between evaluation and ideal self-images (ideal self and ideal social self) for both high and low self-monitors.

ISBN: 9781321387797Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The role of self-concept in consumer behavior.
LDR:01730nmm a2200325 4500 001 2057199
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020 $a 9781321387797
035 $a (MiAaPQ)AAI1570445
035 $a AAI1570445
040 $a MiAaPQ $c MiAaPQ
100 1 $a Toth, Marisa. $3 3171018
245 1 4 $a The role of self-concept in consumer behavior.
300 $a 90 p.
500 $a Source: Masters Abstracts International, Volume: 54-02.
500 $a Adviser: Paul Traudt.
502 $a Thesis (M.A.)--University of Nevada, Las Vegas, 2014.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a Understanding the influences underlying consumption has become an increasingly important goal for marketers. This study examined the role of self-concept in consumer behavior, specifically product evaluation. The influences of various dimensions of the self-concept are examined in regard to four product dimensions: public luxury, public necessity, private luxury, and private necessity. Differences due to variations in individual levels of self-monitoring are also measured. Overall, results showed that the more conspicuous a product is (higher on luxury/public dimensions) the greater the relationship between evaluation and ideal self-images (ideal self and ideal social self) for both high and low self-monitors.
590 $a School code: 0506.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Sociology, Theory and Methods. $3 626625
650 4 $a Psychology, Social. $3 529430
650 4 $a Psychology, Behavioral. $3 1017677
690 $a 0338
690 $a 0344
690 $a 0451
690 $a 0384
710 2 $a University of Nevada, Las Vegas. $b Journalism and Media Studies. $3 2094555
773 0 $t Masters Abstracts International $g 54-02(E).
790 $a 0506
791 $a M.A.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1570445