東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Using self-concept theory to underst...

Bachman, Jarrett Robert.

Linked to FindBook

Google Book

Amazon

博客來

Using self-concept theory to understand event volunteer motivation, satisfaction and intent.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Using self-concept theory to understand event volunteer motivation, satisfaction and intent./
Author:	Bachman, Jarrett Robert.
Description:	259 p.
Notes:	Source: Dissertation Abstracts International, Volume: 75-10(E), Section: A.
Contained By:	Dissertation Abstracts International75-10A(E).
Subject:	Recreation. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3623794
ISBN:	9781303965661

Using self-concept theory to understand event volunteer motivation, satisfaction and intent.
Bachman, Jarrett Robert.

Using self-concept theory to understand event volunteer motivation, satisfaction and intent. - 259 p.

Source: Dissertation Abstracts International, Volume: 75-10(E), Section: A.

Thesis (Ph.D.)--Clemson University, 2014.

This item must not be sold to any third party vendors.

The growth and increased popularity of festivals and events has led to a need for examination of many aspects of festival production. One area that is vital to festival success is an efficiently run volunteer program that can contribute to the financial, social, and cultural impacts of a festival or event. One of the fastest growing niches in the event marketplace is large-scale music festivals. As the majority of income in the music industry has shifted from recorded to live music, a steep increase in the quantity and size of music festivals has occurred in the United States. As a result, event managers rely heavily on hundreds of volunteers assisting in the operation of these large-scale music festivals that draw attendance in the tens of thousands. Understanding how to market to and run volunteer programs in general is an underserved area in academic literature. In order to further understand music festival volunteers, research grounded in self-concept theory, or the relationship between how one sees them self and how they see a product or experience, was examined at the 2013 Austin City Limits Music Festival. The study found that self-image congruency, the operationalized measure of self-concept, has a positive and significant impact on motivation, satisfaction, and intent to return. Additional analysis revealed that some of these relationships are moderated by variables such as volunteer experience, education, age, and years living in the Austin area. These findings, along with segmentation analysis uncovered significant practical recommendations for festival management in terms of what type of person to market to and accept for volunteer work. As a whole, this research provided theoretical support for self-concept theory's inclusion in tourism and volunteer research as well as methodological and practical guidance for music festival organizers.

ISBN: 9781303965661Subjects--Topical Terms:

535376
Recreation.

Using self-concept theory to understand event volunteer motivation, satisfaction and intent.
LDR:02881nmm a2200313 4500 001 2056862
005 20150608133933.5
008 170521s2014 ||||||||||||||||| ||eng d
020 $a 9781303965661
035 $a (MiAaPQ)AAI3623794
035 $a AAI3623794
040 $a MiAaPQ $c MiAaPQ
100 1 $a Bachman, Jarrett Robert. $3 3170647
245 1 0 $a Using self-concept theory to understand event volunteer motivation, satisfaction and intent.
300 $a 259 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-10(E), Section: A.
500 $a Adviser: William C. Norman.
502 $a Thesis (Ph.D.)--Clemson University, 2014.
506 $a This item must not be sold to any third party vendors.
520 $a The growth and increased popularity of festivals and events has led to a need for examination of many aspects of festival production. One area that is vital to festival success is an efficiently run volunteer program that can contribute to the financial, social, and cultural impacts of a festival or event. One of the fastest growing niches in the event marketplace is large-scale music festivals. As the majority of income in the music industry has shifted from recorded to live music, a steep increase in the quantity and size of music festivals has occurred in the United States. As a result, event managers rely heavily on hundreds of volunteers assisting in the operation of these large-scale music festivals that draw attendance in the tens of thousands. Understanding how to market to and run volunteer programs in general is an underserved area in academic literature. In order to further understand music festival volunteers, research grounded in self-concept theory, or the relationship between how one sees them self and how they see a product or experience, was examined at the 2013 Austin City Limits Music Festival. The study found that self-image congruency, the operationalized measure of self-concept, has a positive and significant impact on motivation, satisfaction, and intent to return. Additional analysis revealed that some of these relationships are moderated by variables such as volunteer experience, education, age, and years living in the Austin area. These findings, along with segmentation analysis uncovered significant practical recommendations for festival management in terms of what type of person to market to and accept for volunteer work. As a whole, this research provided theoretical support for self-concept theory's inclusion in tourism and volunteer research as well as methodological and practical guidance for music festival organizers.
590 $a School code: 0050.
650 4 $a Recreation. $3 535376
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Music. $3 516178
650 4 $a Psychology, Personality. $3 1017585
690 $a 0814
690 $a 0338
690 $a 0413
690 $a 0625
710 2 $a Clemson University. $b Parks, Recreation, and Tourism Management. $3 1022803
773 0 $t Dissertation Abstracts International $g 75-10A(E).
790 $a 0050
791 $a Ph.D.
792 $a 2014
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3623794