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Public relations students' and publi...

Seko, Kimberly.

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Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology./
Author:	Seko, Kimberly.
Description:	121 p.
Notes:	Source: Masters Abstracts International, Volume: 51-05.
Contained By:	Masters Abstracts International51-05(E).
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1522676
ISBN:	9781303033247

Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology.
Seko, Kimberly.

Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology. - 121 p.

Source: Masters Abstracts International, Volume: 51-05.

Thesis (M.A.)--University of Hawai'i at Manoa, 2012.

Public relations (PR) students and practitioners use social networking sites (SNSs) for various reasons. However, research is limited as to the reasons why PR students and PR practitioners use SNSs under the Unified Theory of Acceptance and Use of Technology (UTAUT)'s eight distinguished elements. This thesis presents a qualitative study to investigate the eight elements of the UTAUT model, showcasing the opinions of PR students and practitioners, thereby extending the work of Venkatesh, V.; Morris, M.G.; Davis, G.B.; & Davis, F.D. (2003).

ISBN: 9781303033247Subjects--Topical Terms:

1017408
Speech Communication.

Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology.
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245 1 0 $a Public relations students' and public relations practitioners' use of social networking sites under the Unified Theory of Acceptance and Use of Technology.
300 $a 121 p.
500 $a Source: Masters Abstracts International, Volume: 51-05.
500 $a Adviser: Thomas Kelleher.
502 $a Thesis (M.A.)--University of Hawai'i at Manoa, 2012.
520 $a Public relations (PR) students and practitioners use social networking sites (SNSs) for various reasons. However, research is limited as to the reasons why PR students and PR practitioners use SNSs under the Unified Theory of Acceptance and Use of Technology (UTAUT)'s eight distinguished elements. This thesis presents a qualitative study to investigate the eight elements of the UTAUT model, showcasing the opinions of PR students and practitioners, thereby extending the work of Venkatesh, V.; Morris, M.G.; Davis, G.B.; & Davis, F.D. (2003).
590 $a School code: 0085.
650 4 $a Speech Communication. $3 1017408
650 4 $a Mass Communications. $3 1017395
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Web Studies. $3 1026830
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710 2 $a University of Hawai'i at Manoa. $b Communications. $3 3169488
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