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Exploring Facebook as an online supp...

Ashley, Stephanie.

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Exploring Facebook as an online support group for smoking cessation.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Exploring Facebook as an online support group for smoking cessation./
Author:	Ashley, Stephanie.
Description:	66 p.
Notes:	Source: Masters Abstracts International, Volume: 50-06, page: 3500.
Contained By:	Masters Abstracts International50-06.
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1510952
ISBN:	9781267360991

Exploring Facebook as an online support group for smoking cessation.
Ashley, Stephanie.

Exploring Facebook as an online support group for smoking cessation. - 66 p.

Source: Masters Abstracts International, Volume: 50-06, page: 3500.

Thesis (M.S.)--Colorado State University, 2012.

This paper employed a quantitative content analysis of the messages posted to a public Facebook page about smoking cessation. The study's population consisted of posts from October and November of 2010, from which a two-week constructed sample was drawn. The sample yielded 118 threads made up of 344 individual posts for analysis. Within the sample, 98 individuals (35 men, 54 women, 9 unidentifiable) served as the unit of analysis. This research explored the types of messages posted on Facebook to see if participants acted in line with gender norms for communicating online and about health. The types of support explored through the posts were informational, esteem and emotional. Results showed that men and women acted differently on the page than traditional gender norms would predict. Specifically, men and women posted to the page at similar rates and both groups used informational support more often than esteem support or emotional support. Smoking status was related to page use; the most active individuals posting to the page were recent quitters and they had a tendency to use informational and esteem support more often than emotional support. Participants also used Facebook's "like" function more often than posting messages containing overt support.

ISBN: 9781267360991Subjects--Topical Terms:

1017408
Speech Communication.

Exploring Facebook as an online support group for smoking cessation.
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100 1 $a Ashley, Stephanie. $3 3169468
245 1 0 $a Exploring Facebook as an online support group for smoking cessation.
300 $a 66 p.
500 $a Source: Masters Abstracts International, Volume: 50-06, page: 3500.
500 $a Adviser: Marilee Long.
502 $a Thesis (M.S.)--Colorado State University, 2012.
520 $a This paper employed a quantitative content analysis of the messages posted to a public Facebook page about smoking cessation. The study's population consisted of posts from October and November of 2010, from which a two-week constructed sample was drawn. The sample yielded 118 threads made up of 344 individual posts for analysis. Within the sample, 98 individuals (35 men, 54 women, 9 unidentifiable) served as the unit of analysis. This research explored the types of messages posted on Facebook to see if participants acted in line with gender norms for communicating online and about health. The types of support explored through the posts were informational, esteem and emotional. Results showed that men and women acted differently on the page than traditional gender norms would predict. Specifically, men and women posted to the page at similar rates and both groups used informational support more often than esteem support or emotional support. Smoking status was related to page use; the most active individuals posting to the page were recent quitters and they had a tendency to use informational and esteem support more often than emotional support. Participants also used Facebook's "like" function more often than posting messages containing overt support.
520 $a Keywords: Facebook, social support, emotional support, informational support, esteem support, support group, gender communication, smoking cessation .
590 $a School code: 0053.
650 4 $a Speech Communication. $3 1017408
650 4 $a Web Studies. $3 1026830
690 $a 0459
690 $a 0646
710 2 $a Colorado State University. $b Journalism & Technical Communication. $3 3169469
773 0 $t Masters Abstracts International $g 50-06.
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792 $a 2012
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1510952