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Event Planner Perceptions of a Colle...

Parrish, Charles.

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Event Planner Perceptions of a College Football Stadium as an Event and Meeting Venue: A Qualitative Study of Site Selection Attributes.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Event Planner Perceptions of a College Football Stadium as an Event and Meeting Venue: A Qualitative Study of Site Selection Attributes./
Author:	Parrish, Charles.
Description:	144 p.
Notes:	Source: Dissertation Abstracts International, Volume: 76-02(E), Section: A.
Contained By:	Dissertation Abstracts International76-02A(E).
Subject:	Business Administration, Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3638261
ISBN:	9781321218114

Event Planner Perceptions of a College Football Stadium as an Event and Meeting Venue: A Qualitative Study of Site Selection Attributes.
Parrish, Charles.

Event Planner Perceptions of a College Football Stadium as an Event and Meeting Venue: A Qualitative Study of Site Selection Attributes. - 144 p.

Source: Dissertation Abstracts International, Volume: 76-02(E), Section: A.

Thesis (Ph.D.)--George Mason University, 2014.

Sport organizations, including intercollegiate athletic departments, seek to capitalize on a variety of revenue streams to offset expenses and generate income. Sports facility lease agreements are one of many sources of revenue available to universities and their athletic programs. Supplemental income generated from hosting special events, such as social, celebratory and corporate events, can help mitigate rising program costs and reduce an athletic department's overall dependence on institution and government allocated funds. This qualitative case study explores the perceptions prospective event and meeting planners have of a National Collegiate Athletic Association Division I college football stadium. Findings provide athletic administrators insights on how these venues are perceived by prospective customers as potential event and meeting venues. The study should serve as a resource for the development or improvement of marketing, operational, and infrastructural management strategies aimed at generating supplemental income through stadium lease agreements.

ISBN: 9781321218114Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

Event Planner Perceptions of a College Football Stadium as an Event and Meeting Venue: A Qualitative Study of Site Selection Attributes.
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245 1 0 $a Event Planner Perceptions of a College Football Stadium as an Event and Meeting Venue: A Qualitative Study of Site Selection Attributes.
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500 $a Source: Dissertation Abstracts International, Volume: 76-02(E), Section: A.
500 $a Adviser: David K. Wiggins.
502 $a Thesis (Ph.D.)--George Mason University, 2014.
520 $a Sport organizations, including intercollegiate athletic departments, seek to capitalize on a variety of revenue streams to offset expenses and generate income. Sports facility lease agreements are one of many sources of revenue available to universities and their athletic programs. Supplemental income generated from hosting special events, such as social, celebratory and corporate events, can help mitigate rising program costs and reduce an athletic department's overall dependence on institution and government allocated funds. This qualitative case study explores the perceptions prospective event and meeting planners have of a National Collegiate Athletic Association Division I college football stadium. Findings provide athletic administrators insights on how these venues are perceived by prospective customers as potential event and meeting venues. The study should serve as a resource for the development or improvement of marketing, operational, and infrastructural management strategies aimed at generating supplemental income through stadium lease agreements.
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