東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

International marketing of higher ed...

Wu, Terry.

Linked to FindBook

Google Book

Amazon

博客來

International marketing of higher education

Record Type:	Electronic resources : Monograph/item
Title/Author:	International marketing of higher education/ edited by Terry Wu, Vik Naidoo.
other author:	Wu, Terry.
Published:	New York :Palgrave Macmillan US : : 2016.,
Description:	xvii, 262 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Education, Higher - Marketing. -
Online resource:	http://dx.doi.org/10.1057/978-1-137-54291-5
ISBN:	9781137542915$q(electronic bk.)

International marketing of higher education
International marketing of higher education[electronic resource] /edited by Terry Wu, Vik Naidoo. - New York :Palgrave Macmillan US :2016. - xvii, 262 p. :ill., digital ;24 cm.

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

ISBN: 9781137542915$q(electronic bk.)

Standard No.: 10.1057/978-1-137-54291-5doiSubjects--Topical Terms:

1961250
Education, Higher
--Marketing.

LC Class. No.: LB2342.82 / .I58 2016

Dewey Class. No.: 378.198

International marketing of higher education
LDR:01854nmm a2200301 a 4500 001 2052332
003 DE-He213
005 20160915142709.0
006 m d
007 cr nn 008maaau
008 170421s2016 nyu s 0 eng d
020 $a 9781137542915$q(electronic bk.)
020 $a 9781137542908$q(paper)
024 7 $a 10.1057/978-1-137-54291-5 $2 doi
035 $a 978-1-137-54291-5
040 $a GP $c GP
041 0 $a eng
050 4 $a LB2342.82 $b .I58 2016
072 7 $a JNM $2 bicssc
072 7 $a EDU015000 $2 bisacsh
082 0 4 $a 378.198 $2 23
090 $a LB2342.82 $b .I61 2016
245 0 0 $a International marketing of higher education $h [electronic resource] / $c edited by Terry Wu, Vik Naidoo.
260 $a New York : $b Palgrave Macmillan US : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xvii, 262 p. : $b ill., digital ; $c 24 cm.
520 $a This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
650 0 $a Education, Higher $x Marketing. $3 1961250
650 1 4 $a Education. $3 516579
650 2 4 $a Higher Education. $3 898504
650 2 4 $a Marketing. $3 536353
700 1 $a Wu, Terry. $3 3135557
700 1 $a Naidoo, Vik. $3 3135558
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1057/978-1-137-54291-5
950 $a Education (Springer-41171)