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Nation branding, public relations an...

Surowiec, Pawel.

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Nation branding, public relations and soft power : = corporatising Poland /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Nation branding, public relations and soft power :/ Pawel Surowiec.
其他題名:	corporatising Poland /
作者:	Surowiec, Pawel.
出版者:	New York :Routledge, : 2017.,
面頁冊數:	x, 215 p. :ill ;24 cm.
標題:	Corporatization - Poland. -
標題:	Poland - Economic policy - 1990- -
ISBN:	9781138818835

Nation branding, public relations and soft power : = corporatising Poland /
Surowiec, Pawel.

Nation branding, public relations and soft power :corporatising Poland /Pawel Surowiec. - New York :Routledge,2017. - x, 215 p. :ill ;24 cm. - Routledge new directions in public relations and communication research. - Routledge new directions in public relations and communication research..

Includes bibliographical references and index.

Introduction --

ISBN: 9781138818835UK95.00

LCCN: 2016005694Subjects--Topical Terms:

3205621
Corporatization
--Poland.Subjects--Geographical Terms:

670411
Poland
--Economic policy--1990-

LC Class. No.: HC340.3 / .S8557 2017

Dewey Class. No.: 352.7/4809438

Nation branding, public relations and soft power : = corporatising Poland /
LDR:01347cam a2200229 a 4500 001 2048313
003 DLC
005 20170530122209.0
008 170320s2017 nyu b 001 0 eng
010 $a 2016005694
020 $a 9781138818835 $q (hbk.) : $c UK95.00
020 $a 1138818836 $q (hbk.)
020 $a 9781315744995 $q (ebk.)
020 $a 1315744996 $q (ebk.)
040 $a DLC $b eng
050 0 0 $a HC340.3 $b .S8557 2017
082 0 0 $a 352.7/4809438 $2 23
100 1 $a Surowiec, Pawel. $3 3205620
245 1 0 $a Nation branding, public relations and soft power : $b corporatising Poland / $c Pawel Surowiec.
260 # $a New York : $b Routledge, $c 2017.
300 $a x, 215 p. : $b ill ; $c 24 cm.
490 1 0 $a Routledge new directions in public relations and communication research
504 $a Includes bibliographical references and index.
505 0 # $t Introduction -- $t From "total war" to "total markets" -- $t Soft power, nation-building and globalism re-considered -- $t Reforming the Polish statecraft : foundations for corporatization -- $t Mapping out the Polish field of national images management -- $t Field habitus and legitimacy of nation branding in soft power -- $t Political economy of nation branding practice in Poland -- $t Articulating branded vision of Polishness for soft power -- $t Poland as markets' playground : towards new statecraft -- $t Conclusions : updating the field and considering the future of soft power research.
650 # 0 $a Corporatization $z Poland. $3 3205621
650 # 0 $a Social responsibility of business $z Poland. $3 3205622
650 # 0 $a Public relations $z Poland. $3 3205623
650 # 0 $a Democracy $z Poland. $3 785507
651 0 $a Poland $x Economic policy $y 1990- $3 670411
830 0 $a Routledge new directions in public relations and communication research. $3 3208354