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Becoming a public relations writer :...

Smith, Ronald D., (1948-)

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Becoming a public relations writer : = strategic writing for emerging and established media /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Becoming a public relations writer :/ Ronald D. Smith.
其他題名:	strategic writing for emerging and established media /
作者:	Smith, Ronald D.,
出版者:	New York :Routledge, : 2017.,
面頁冊數:	xviii, 458 p. :ill. ;24 cm.
附註:	Rev. ed. of the author's Becoming a public relations writer, 2012.
標題:	Public relations. -
ISBN:	9781138123052

Becoming a public relations writer : = strategic writing for emerging and established media /
Smith, Ronald D.,1948-

Becoming a public relations writer :strategic writing for emerging and established media /Ronald D. Smith. - 5th ed. - New York :Routledge,2017. - xviii, 458 p. :ill. ;24 cm.

Rev. ed. of the author's Becoming a public relations writer, 2012.

Includes bibliographical references and index.

Principles of effective writing --

ISBN: 9781138123052UK44.99

LCCN: 2015046120Subjects--Topical Terms:

542883
Public relations.

LC Class. No.: HM1221 / .S768 2017

Dewey Class. No.: 659.2

Becoming a public relations writer : = strategic writing for emerging and established media /
LDR:01578cam a2200265 a 4500 001 2048309
003 DLC
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008 170320s2017 nyua b 001 0 eng
010 $a 2015046120
020 $a 9781138123052 $q (pbk.) : $c UK44.99
020 $a 1138123056 $q (pbk.)
020 $a 9781138123045 $q (hbk.)
020 $a 1138123048 $q (hbk.)
020 $a 9781315649092 $q (ebk.)
020 $a 1315649098 $q (ebk.)
040 $a DLC $b eng
050 0 0 $a HM1221 $b .S768 2017
082 0 0 $a 659.2 $2 23
100 1 $a Smith, Ronald D., $d 1948- $3 825860
245 1 0 $a Becoming a public relations writer : $b strategic writing for emerging and established media / $c Ronald D. Smith.
250 $a 5th ed.
260 # $a New York : $b Routledge, $c 2017.
300 $a xviii, 458 p. : $b ill. ; $c 24 cm.
500 $a Rev. ed. of the author's Becoming a public relations writer, 2012.
504 $a Includes bibliographical references and index.
505 0 # $t Principles of effective writing -- $t Writing-- and what it means to you -- $t Effective writing -- $t Persuasive and ethical communication -- $t The writing process -- $t Public relations writing for journalistic media -- $t News and public relations -- $t Fact sheet and advisory -- $t News writing style -- $t Print news release -- $t Broadcast news release -- $t Transmedia news package for print, broadcast, online and social media -- $t News feature -- $t Advocacy and opinion -- $t Public relations writing for organizational media -- $t Newsletter, magazine and corporate report -- $t Website, blog and wiki -- $t Flier and brochure -- $t Direct mail and online appeals -- $t Public relations advertising -- $t Speechwriting.
650 # 0 $a Public relations. $3 542883
650 # 0 $a Public relations $x Authorship. $3 601340
650 # 0 $a Publicity. $3 576118