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Understanding consumer financial beh...

Raaij, W. Fred van.

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Understanding consumer financial behavior = Money Management in an Age of Financial Illiteracy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding consumer financial behavior/ by W. Fred van Raaij.
Reminder of title:	Money Management in an Age of Financial Illiteracy /
Author:	Raaij, W. Fred van.
Published:	New York :Palgrave Macmillan US : : 2016.,
Description:	xvi, 285 p. :ill., digital ;23 cm.
Contained By:	Springer eBooks
Subject:	Consumer behavior - Psychological aspects. -
Online resource:	http://dx.doi.org/10.1057/9781137544254
ISBN:	9781137544254

Understanding consumer financial behavior = Money Management in an Age of Financial Illiteracy /
Raaij, W. Fred van.

Understanding consumer financial behaviorMoney Management in an Age of Financial Illiteracy /[electronic resource] :by W. Fred van Raaij. - New York :Palgrave Macmillan US :2016. - xvi, 285 p. :ill., digital ;23 cm.

Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

ISBN: 9781137544254

Standard No.: 10.1057/9781137544254doiSubjects--Topical Terms:

779325
Consumer behavior
--Psychological aspects.

LC Class. No.: HF5415.32 / .R33 2016

Dewey Class. No.: 332.024

Understanding consumer financial behavior = Money Management in an Age of Financial Illiteracy /
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245 1 0 $a Understanding consumer financial behavior $h [electronic resource] : $b Money Management in an Age of Financial Illiteracy / $c by W. Fred van Raaij.
260 $a New York : $b Palgrave Macmillan US : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xvi, 285 p. : $b ill., digital ; $c 23 cm.
520 $a Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.
650 0 $a Consumer behavior $x Psychological aspects. $3 779325
650 0 $a Finance, Personal $x Psychological aspects. $3 874834
650 1 4 $a Finance. $3 542899
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650 2 4 $a Industrial, Organisational and Economic Psychology. $3 2054335
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950 $a Economics and Finance (Springer-41170)