東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Professionalizing public relations =...

Fitch, Kate.

Linked to FindBook

Google Book

Amazon

博客來

Professionalizing public relations = history, gender and education /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Professionalizing public relations/ by Kate Fitch.
Reminder of title:	history, gender and education /
Author:	Fitch, Kate.
Published:	London :Palgrave Macmillan UK : : 2016.,
Description:	xix, 154 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction -- Chapter 1: The professionalisation of public relations in Australia -- Chapter 2: Education and the professional project -- Chapter 3: Women, feminisation and professionalisation -- Chapter 4: A critical history of public relations -- Conclusion.
Contained By:	Springer eBooks
Subject:	Public relations - History - 20th century. - Australia -
Online resource:	http://dx.doi.org/10.1057/978-1-137-57309-4
ISBN:	9781137573094

Professionalizing public relations = history, gender and education /
Fitch, Kate.

Professionalizing public relationshistory, gender and education /[electronic resource] :by Kate Fitch. - London :Palgrave Macmillan UK :2016. - xix, 154 p. :ill., digital ;24 cm.

Introduction -- Chapter 1: The professionalisation of public relations in Australia -- Chapter 2: Education and the professional project -- Chapter 3: Women, feminisation and professionalisation -- Chapter 4: A critical history of public relations -- Conclusion.

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry. Kate Fitch is a senior lecturer and Academic Chair at Murdoch University, Australia. Her research interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining Murdoch University in 2001, Kate worked in public relations and management in arts, community and government sectors.

ISBN: 9781137573094

Standard No.: 10.1057/978-1-137-57309-4doiSubjects--Topical Terms:

2203101
Public relations
--History--Australia--20th century.

LC Class. No.: HD59.6.A8 / F58 2016

Dewey Class. No.: 659.20994

Professionalizing public relations = history, gender and education /
LDR:02680nmm a2200313 a 4500 001 2043333
003 DE-He213
005 20161213152918.0
006 m d
007 cr nn 008maaau
008 170217s2016 enk s 0 eng d
020 $a 9781137573094 $q (electronic bk.)
020 $a 9781137573087 $q (paper)
024 7 $a 10.1057/978-1-137-57309-4 $2 doi
035 $a 978-1-137-57309-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HD59.6.A8 $b F58 2016
072 7 $a KJSP $2 bicssc
072 7 $a BUS052000 $2 bisacsh
082 0 4 $a 659.20994 $2 23
090 $a HD59.6.A8 $b F545 2016
100 1 $a Fitch, Kate. $3 2203100
245 1 0 $a Professionalizing public relations $h [electronic resource] : $b history, gender and education / $c by Kate Fitch.
260 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xix, 154 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction -- Chapter 1: The professionalisation of public relations in Australia -- Chapter 2: Education and the professional project -- Chapter 3: Women, feminisation and professionalisation -- Chapter 4: A critical history of public relations -- Conclusion.
520 $a This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry. Kate Fitch is a senior lecturer and Academic Chair at Murdoch University, Australia. Her research interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining Murdoch University in 2001, Kate worked in public relations and management in arts, community and government sectors.
650 0 $a Public relations $z Australia $x History $y 20th century. $3 2203101
650 0 $a Public relations $x Study and teaching $z Australia $x History $y 20th century. $3 2203102
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Corporate Communication/Public Relations. $3 2179376
650 2 4 $a Sociology of Work. $3 2187166
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1057/978-1-137-57309-4
950 $a Business and Management (Springer-41169)