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The politics of emotions, candidates...

Yates, Heather E.

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The politics of emotions, candidates, and choices

Record Type:	Electronic resources : Monograph/item
Title/Author:	The politics of emotions, candidates, and choices/ by Heather E. Yates.
Author:	Yates, Heather E.
Published:	New York :Palgrave Macmillan US : : 2016.,
Description:	x, 139 p. :ill., digital ;24 cm.
[NT 15003449]:	Introduction Vindicating the Emotional Citizen -- Chapter 1 The Marketplace of Emotions -- Chapter 2 Mission Accomplished-The Reelection of George W. Bush -- Chapter 3 The New Politics of Hope and Change -- Chapter 4 Renewed Awareness: perspectives on gender and race -- Chapter 5 Hope is a Renewable Resource -- Chapter 6 The Politics of Emotions, Campaigns and Looking Ahead -- Bibliography.
Contained By:	Springer eBooks
Subject:	Emotions - Social aspects. -
Online resource:	http://dx.doi.org/10.1057/978-1-137-51527-8
ISBN:	9781137515278

The politics of emotions, candidates, and choices
Yates, Heather E.

The politics of emotions, candidates, and choices[electronic resource] /by Heather E. Yates. - New York :Palgrave Macmillan US :2016. - x, 139 p. :ill., digital ;24 cm.

Introduction Vindicating the Emotional Citizen -- Chapter 1 The Marketplace of Emotions -- Chapter 2 Mission Accomplished-The Reelection of George W. Bush -- Chapter 3 The New Politics of Hope and Change -- Chapter 4 Renewed Awareness: perspectives on gender and race -- Chapter 5 Hope is a Renewable Resource -- Chapter 6 The Politics of Emotions, Campaigns and Looking Ahead -- Bibliography.

This book dynamically shows that political campaigns matter to electoral outcomes, by analyzing the dynamics of emotional voter and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and electoral mood, which influences voters' perceptions of electoral choices and a candidate's image. Controlling for the idiosyncratic nature of a campaign environment and a candidate's message, this analysis isolates specific emotional dimensions that were influential on voters' appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrative the causal relationships between voters' emotional responses and issue appraisals, the author illustrates specific contexts where voters' emotional responses toward presidential candidates are interpreted as trusted political cues and therefore, get transferred to their beliefs about certain policies.

ISBN: 9781137515278

Standard No.: 10.1057/978-1-137-51527-8doiSubjects--Topical Terms:

560869
Emotions
--Social aspects.

LC Class. No.: BF531

Dewey Class. No.: 152.4

The politics of emotions, candidates, and choices
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100 1 $a Yates, Heather E. $3 2195565
245 1 4 $a The politics of emotions, candidates, and choices $h [electronic resource] / $c by Heather E. Yates.
260 $a New York : $b Palgrave Macmillan US : $b Imprint: Palgrave Pivot, $c 2016.
300 $a x, 139 p. : $b ill., digital ; $c 24 cm.
505 0 $a Introduction Vindicating the Emotional Citizen -- Chapter 1 The Marketplace of Emotions -- Chapter 2 Mission Accomplished-The Reelection of George W. Bush -- Chapter 3 The New Politics of Hope and Change -- Chapter 4 Renewed Awareness: perspectives on gender and race -- Chapter 5 Hope is a Renewable Resource -- Chapter 6 The Politics of Emotions, Campaigns and Looking Ahead -- Bibliography.
520 $a This book dynamically shows that political campaigns matter to electoral outcomes, by analyzing the dynamics of emotional voter and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and electoral mood, which influences voters' perceptions of electoral choices and a candidate's image. Controlling for the idiosyncratic nature of a campaign environment and a candidate's message, this analysis isolates specific emotional dimensions that were influential on voters' appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrative the causal relationships between voters' emotional responses and issue appraisals, the author illustrates specific contexts where voters' emotional responses toward presidential candidates are interpreted as trusted political cues and therefore, get transferred to their beliefs about certain policies.
650 0 $a Emotions $x Social aspects. $3 560869
650 0 $a Political psychology. $3 571867
650 0 $a Political culture. $3 526382
650 1 4 $a Political Science and International Relations. $3 2162818
650 2 4 $a Electoral Politics. $3 2182104
650 2 4 $a US Politics. $3 2182240
650 2 4 $a Democracy. $3 519163
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1057/978-1-137-51527-8
950 $a Political Science and International Studies (Springer-41174)