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Marketing database analytics = trans...

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Banasiewicz, Andrew D.

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Marketing database analytics = transforming data for competitive advantage /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing database analytics/ Andrew D. Banasiewicz.
Reminder of title:	transforming data for competitive advantage /
Author:	Banasiewicz, Andrew D.
Published:	New York :Routledge, : 2013.,
Description:	xix, 376 p. :ill.
[NT 15003449]:	pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.
Subject:	Marketing - Databases. -
Online resource:	http://www.tandfebooks.com/isbn/9780203076460Click here to view
ISBN:	9780203076460 (e-book : PDF)

Marketing database analytics = transforming data for competitive advantage /
Banasiewicz, Andrew D.

Marketing database analyticstransforming data for competitive advantage /[electronic resource] :Andrew D. Banasiewicz. - New York :Routledge,2013. - xix, 376 p. :ill.

Includes bibliographical references (p. [370]-371) and index.

pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.

Mode of access: World Wide Web.

ISBN: 9780203076460 (e-book : PDF)Subjects--Topical Terms:

810642
Marketing
--Databases.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.125 / .B347 2013

Dewey Class. No.: 658.800285574 / B212

Marketing database analytics = transforming data for competitive advantage /
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005 20130405172012.0
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020 $a 9780203076460 (e-book : PDF)
035 $a 0000375
040 $a FlBoTFG $c FlBoTFG
050 $a HF5415.125 $b .B347 2013
082 $a 658.800285574 $b B212
100 1 $a Banasiewicz, Andrew D. $3 2193208
245 1 0 $a Marketing database analytics $h [electronic resource] : $b transforming data for competitive advantage / $c Andrew D. Banasiewicz.
260 $a New York : $b Routledge, $c 2013.
300 $a xix, 376 p. : $b ill.
504 $a Includes bibliographical references (p. [370]-371) and index.
505 0 $a pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $v Databases. $3 810642
650 0 $a Marketing $x Data processing. $3 582001
650 0 $a Database management. $3 527442
655 7 $a Electronic books. $2 lcsh $3 542853
776 1 $z 9780415657877 (hardback : alk. paper) $z 9780415657884 (pbk. : alk. paper)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203076460 $z Click here to view

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