東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The marketing challenge for industri...

Saavedra, Claudio A.

Linked to FindBook

Google Book

Amazon

博客來

The marketing challenge for industrial companies = advanced concepts and practices /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The marketing challenge for industrial companies/ by Claudio A. Saavedra.
Reminder of title:	advanced concepts and practices /
Author:	Saavedra, Claudio A.
Published:	Cham :Springer International Publishing : : 2016.,
Description:	xxv, 423 p. :ill., digital ;24 cm.
[NT 15003449]:	Chapter 1 The Fight Against Corporate Autism In Industrial Companies -- Chapter 2 Misinterpreting Customer Orientation -- Chapter 3 A Conceptual Framework For Understanding Technical Products -- Chapter 4 Exploring Industrial Markets -- Chapter 5 Industrial Market Segmentation -- Chapter 6 Industrial Product Design And Development -- Chapter 7 Organizing An Industrial Company's Marketing And Sales Department -- Chapter 8 The Industrial Sales Force -- Chapter 9 The Distribution Of Technical Products -- Chapter 10 Industrial Branding -- Chapter 11 Pricing Technical Products -- Chapter 12 Introducing New Technical Products Into The Market.
Contained By:	Springer eBooks
Subject:	Industrial marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-30610-0
ISBN:	9783319306100

The marketing challenge for industrial companies = advanced concepts and practices /
Saavedra, Claudio A.

The marketing challenge for industrial companiesadvanced concepts and practices /[electronic resource] :by Claudio A. Saavedra. - Cham :Springer International Publishing :2016. - xxv, 423 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Chapter 1 The Fight Against Corporate Autism In Industrial Companies -- Chapter 2 Misinterpreting Customer Orientation -- Chapter 3 A Conceptual Framework For Understanding Technical Products -- Chapter 4 Exploring Industrial Markets -- Chapter 5 Industrial Market Segmentation -- Chapter 6 Industrial Product Design And Development -- Chapter 7 Organizing An Industrial Company's Marketing And Sales Department -- Chapter 8 The Industrial Sales Force -- Chapter 9 The Distribution Of Technical Products -- Chapter 10 Industrial Branding -- Chapter 11 Pricing Technical Products -- Chapter 12 Introducing New Technical Products Into The Market.

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.

ISBN: 9783319306100

Standard No.: 10.1007/978-3-319-30610-0doiSubjects--Topical Terms:

657817
Industrial marketing.

LC Class. No.: HF5415.1263 / .S23 2016

Dewey Class. No.: 658.804

The marketing challenge for industrial companies = advanced concepts and practices /
LDR:02599nmm a2200337 a 4500 001 2035638
003 DE-He213
005 20160930102457.0
006 m d
007 cr nn 008maaau
008 161117s2016 gw s 0 eng d
020 $a 9783319306100 $q (electronic bk.)
020 $a 9783319306094 $q (paper)
024 7 $a 10.1007/978-3-319-30610-0 $2 doi
035 $a 978-3-319-30610-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1263 $b .S23 2016
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.804 $2 23
090 $a HF5415.1263 $b .S112 2016
100 1 $a Saavedra, Claudio A. $3 2191170
245 1 4 $a The marketing challenge for industrial companies $h [electronic resource] : $b advanced concepts and practices / $c by Claudio A. Saavedra.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2016.
300 $a xxv, 423 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-8096
505 0 $a Chapter 1 The Fight Against Corporate Autism In Industrial Companies -- Chapter 2 Misinterpreting Customer Orientation -- Chapter 3 A Conceptual Framework For Understanding Technical Products -- Chapter 4 Exploring Industrial Markets -- Chapter 5 Industrial Market Segmentation -- Chapter 6 Industrial Product Design And Development -- Chapter 7 Organizing An Industrial Company's Marketing And Sales Department -- Chapter 8 The Industrial Sales Force -- Chapter 9 The Distribution Of Technical Products -- Chapter 10 Industrial Branding -- Chapter 11 Pricing Technical Products -- Chapter 12 Introducing New Technical Products Into The Market.
520 $a This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
650 0 $a Industrial marketing. $3 657817
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Marketing. $3 536353
650 2 4 $a Innovation/Technology Management. $3 1565353
650 2 4 $a Business Strategy/Leadership. $3 1565354
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Management for professionals. $3 1565822
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-30610-0
950 $a Business and Management (Springer-41169)