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The social organization = managing h...

Manuti, Amelia.

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The social organization = managing human capital through social media /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The social organization/ edited by Amelia Manuti, Pasquale Davide de Palma.
Reminder of title:	managing human capital through social media /
other author:	Manuti, Amelia.
Published:	London :Palgrave Macmillan UK : : 2016.,
Description:	xvi, 93 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Internet marketing. -
Online resource:	http://dx.doi.org/10.1057/9781137585356
ISBN:	9781137585356

The social organization = managing human capital through social media /
The social organizationmanaging human capital through social media /[electronic resource] :edited by Amelia Manuti, Pasquale Davide de Palma. - London :Palgrave Macmillan UK :2016. - xvi, 93 p. :ill., digital ;24 cm.

Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.

ISBN: 9781137585356

Standard No.: 10.1057/9781137585356doiSubjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

The social organization = managing human capital through social media /
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245 0 4 $a The social organization $h [electronic resource] : $b managing human capital through social media / $c edited by Amelia Manuti, Pasquale Davide de Palma.
260 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xvi, 93 p. : $b ill., digital ; $c 24 cm.
520 $a Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways. Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.
650 0 $a Internet marketing. $3 570186
650 0 $a Social media. $3 786190
650 0 $a Human capital $x Management. $3 735443
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Innovation/Technology Management. $3 1565353
650 2 4 $a Organization. $3 529074
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Development Economics. $3 894104
650 2 4 $a Marketing. $3 536353
650 2 4 $a Management. $3 516664
700 1 $a Manuti, Amelia. $3 2191154
700 1 $a Palma, Pasquale Davide de. $3 2191155
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1057/9781137585356
950 $a Business and Management (Springer-41169)