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Green marketing = a case study of th...

Kirgiz, Ayca Can.

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Green marketing = a case study of the sub-industry in Turkey /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Green marketing/ by Ayca Can Kirgiz.
Reminder of title:	a case study of the sub-industry in Turkey /
Author:	Kirgiz, Ayca Can.
Published:	London :Palgrave Macmillan UK : : 2016.,
Description:	xvii, 153 p. :ill., digital ;23 cm.
Contained By:	Springer eBooks
Subject:	Green marketing - Case studies. - Turkey -
Online resource:	http://dx.doi.org/10.1057/9781137535894
ISBN:	9781137535894$q(electronic bk.)

Green marketing = a case study of the sub-industry in Turkey /
Kirgiz, Ayca Can.

Green marketinga case study of the sub-industry in Turkey /[electronic resource] :by Ayca Can Kirgiz. - London :Palgrave Macmillan UK :2016. - xvii, 153 p. :ill., digital ;23 cm.

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

ISBN: 9781137535894$q(electronic bk.)

Standard No.: 10.1057/9781137535894doiSubjects--Topical Terms:

2182255
Green marketing
--Turkey--Case studies.

LC Class. No.: HF5413 / .K57 2016

Dewey Class. No.: 658.802

Green marketing = a case study of the sub-industry in Turkey /
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100 1 $a Kirgiz, Ayca Can. $3 2182254
245 1 0 $a Green marketing $h [electronic resource] : $b a case study of the sub-industry in Turkey / $c by Ayca Can Kirgiz.
260 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Pivot, $c 2016.
300 $a xvii, 153 p. : $b ill., digital ; $c 23 cm.
520 $a Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
650 0 $a Green marketing $z Turkey $v Case studies. $3 2182255
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Marketing. $3 536353
650 2 4 $a Environment, general. $3 891227
650 2 4 $a Waste Management/Waste Technology. $3 891236
650 2 4 $a Industries. $3 590975
650 2 4 $a Environmental Economics. $3 895247
650 2 4 $a Sustainability Management. $3 2181857
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1057/9781137535894
950 $a Humanities, Social Sciences and Law (Springer-11648)