| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Global marketing management // Masaaki Kotabe, Kristiaan Helsen. |
| Author: |
Kotabe, Masaaki. |
| other author: |
Helsen, Kristiaan. |
| Published: |
Hoboken, N.J. :Wiley ; : 2008,c2007., |
| Description: |
682 p. :ill. ;27 cm. |
| Notes: |
Previous ed.: Hoboken, N.J.: John Wiley, 2004. |
| Subject: |
Export marketing - Management. - |
| ISBN: |
9780471755272 |