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Advertising and anthropology : = eth...

Malefyt, Timothy de Waal.

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Advertising and anthropology : = ethnographic practice and cultural perspectives /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising and anthropology :/ Timothy de Waal Malefyt and Robert J. Morais.
Reminder of title:	ethnographic practice and cultural perspectives /
Author:	Malefyt, Timothy de Waal.
other author:	Morais, Robert J.
Published:	London :Berg Publishers, : 2012.,
Description:	xiii, 186 p. :ill ;24 cm.
Subject:	Advertising - Social aspects. -
ISBN:	9780857852014

Advertising and anthropology : = ethnographic practice and cultural perspectives /
Malefyt, Timothy de Waal.

Advertising and anthropology :ethnographic practice and cultural perspectives /Timothy de Waal Malefyt and Robert J. Morais. - English ed. - London :Berg Publishers,2012. - xiii, 186 p. :ill ;24 cm.

Includes bibliographical references (p. 161-176) and index.

"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"--

ISBN: 9780857852014GBP60.00

LCCN: 2012005581Subjects--Topical Terms:

577310
Advertising
--Social aspects.

LC Class. No.: HF5821 / .M26 2012

Dewey Class. No.: 659.1/042

Advertising and anthropology : = ethnographic practice and cultural perspectives /
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050 0 0 $a HF5821 $b .M26 2012
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100 1 $a Malefyt, Timothy de Waal. $3 2192184
245 1 0 $a Advertising and anthropology : $b ethnographic practice and cultural perspectives / $c Timothy de Waal Malefyt and Robert J. Morais.
250 $a English ed.
260 # $a London : $b Berg Publishers, $c 2012.
300 $a xiii, 186 p. : $b ill ; $c 24 cm.
504 $a Includes bibliographical references (p. 161-176) and index.
520 # $a "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- $c Provided by publisher.
650 # 0 $a Advertising $x Social aspects. $3 577310
650 # 0 $a Anthropology. $3 517996
650 # 0 $a Marketing research. $3 532352
700 1 # $a Morais, Robert J. $3 2192185