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The relevance of crowdfunding = the ...

Scholz, Nadine.

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The relevance of crowdfunding = the impact on the innovation process of small entrepreneurial firms /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The relevance of crowdfunding/ by Nadine Scholz.
Reminder of title:	the impact on the innovation process of small entrepreneurial firms /
Author:	Scholz, Nadine.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2015.,
Description:	xii, 86 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Crowd funding. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-09837-7
ISBN:	9783658098377 (electronic bk.)

The relevance of crowdfunding = the impact on the innovation process of small entrepreneurial firms /
Scholz, Nadine.

The relevance of crowdfundingthe impact on the innovation process of small entrepreneurial firms /[electronic resource] :by Nadine Scholz. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xii, 86 p. :ill., digital ;24 cm.

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. Contents The Crowdfunding Phenomenon Perspectives of Crowdfunding on the Innovation Process Research Design for the Empirical Study Critical Actors and Their Drivers in the Crowdfunding Ecosystem New Dynamics in the Innovation Process. Target Groups Researchers and students in the fields of business administration, innovation management, and entrepreneurship Entrepreneurs, people aiming to use crowdfunding The Author Nadine Scholz received her Master's degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.

ISBN: 9783658098377 (electronic bk.)

Standard No.: 10.1007/978-3-658-09837-7doiSubjects--Topical Terms:

2057445
Crowd funding.

LC Class. No.: HG4751

Dewey Class. No.: 658.15224

The relevance of crowdfunding = the impact on the innovation process of small entrepreneurial firms /
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245 1 4 $a The relevance of crowdfunding $h [electronic resource] : $b the impact on the innovation process of small entrepreneurial firms / $c by Nadine Scholz.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2015.
300 $a xii, 86 p. : $b ill., digital ; $c 24 cm.
520 $a Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback. Contents The Crowdfunding Phenomenon Perspectives of Crowdfunding on the Innovation Process Research Design for the Empirical Study Critical Actors and Their Drivers in the Crowdfunding Ecosystem New Dynamics in the Innovation Process. Target Groups Researchers and students in the fields of business administration, innovation management, and entrepreneurship Entrepreneurs, people aiming to use crowdfunding The Author Nadine Scholz received her Master's degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.
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650 0 $a Small business $x Finance. $3 648033
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Innovation/Technology Management. $3 1565353
650 2 4 $a Entrepreneurship. $3 526739
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