東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Proceedings of the 1998 Multicultura...

Chebat, Jean-Charles.

Linked to FindBook

Google Book

Amazon

博客來

Proceedings of the 1998 Multicultural Marketing Conference = Montreal, Quebec, Canada, September 17-20, 1998 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Proceedings of the 1998 Multicultural Marketing Conference/ edited by Jean-Charles Chebat, A. Ben Oumlil.
Reminder of title:	Montreal, Quebec, Canada, September 17-20, 1998 /
other author:	Chebat, Jean-Charles.
Published:	Cham :Springer International Publishing : : 2015.,
Description:	xxix, 538 p. :ill., digital ;24 cm.
[NT 15003449]:	Multicultural Issues in Asia: Part I -- Multicultural Marketing Issues in Africa: Part I -- Cultural Effects on Marketing Strategies: Implications for Turkey -- Issues in Multicultural Market Segments -- Quality-of-Life Issues in Multicultural Marketing Contexts -- The Impact of Culture on Promotional Strategy -- New Approaches to the Understanding of Japanese Consumers and Marketing -- Multi-Cultural Issues in Advertising -- Entry Strategies in Emerging Markets of Asia and Africa -- African-American Consumers Behavior -- Multicultural Services Marketing -- Asian-American Markets: Strategic Issues and Insights -- Multicultural Marketing Issues in Africa: Part II -- Cultural Effects: Markets of Eastern European/Middle East Countries -- Marketing Ethics: Research in Progress -- Multicultural Issues in Retailing -- Multicultural Research Methodology -- Issues in Marketing to Hispanic-American Consumers -- Multicultural Issues in Business-to-Business Marketing -- Multicultural Perceptual Differences and Strategic Tools -- Multicultural Issues in Sales Management -- Healthcare Marketing -- Marketing to African-American Consumers -- Issues in Advertising and Marketing Research in Japan -- Canadian Perspectives on Culture and Ethnicity in Marketing Management -- Multicultural Issues in Asia: Part II -- Multicultural Marketing Issues in Africa: Work-in-Progress -- Business-to-Business Marketing: Work in Progress -- The Role of Culture in Marketing: Canadian Perspectives -- Multicultural European Issues in Marketing -- Multicultural Issues in Australia and New Zealand.
Contained By:	Springer eBooks
Subject:	Marketing -
Online resource:	http://dx.doi.org/10.1007/978-3-319-17383-2
ISBN:	9783319173832 (electronic bk.)

Proceedings of the 1998 Multicultural Marketing Conference = Montreal, Quebec, Canada, September 17-20, 1998 /
Proceedings of the 1998 Multicultural Marketing ConferenceMontreal, Quebec, Canada, September 17-20, 1998 /[electronic resource] :edited by Jean-Charles Chebat, A. Ben Oumlil. - Cham :Springer International Publishing :2015. - xxix, 538 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Multicultural Issues in Asia: Part I -- Multicultural Marketing Issues in Africa: Part I -- Cultural Effects on Marketing Strategies: Implications for Turkey -- Issues in Multicultural Market Segments -- Quality-of-Life Issues in Multicultural Marketing Contexts -- The Impact of Culture on Promotional Strategy -- New Approaches to the Understanding of Japanese Consumers and Marketing -- Multi-Cultural Issues in Advertising -- Entry Strategies in Emerging Markets of Asia and Africa -- African-American Consumers Behavior -- Multicultural Services Marketing -- Asian-American Markets: Strategic Issues and Insights -- Multicultural Marketing Issues in Africa: Part II -- Cultural Effects: Markets of Eastern European/Middle East Countries -- Marketing Ethics: Research in Progress -- Multicultural Issues in Retailing -- Multicultural Research Methodology -- Issues in Marketing to Hispanic-American Consumers -- Multicultural Issues in Business-to-Business Marketing -- Multicultural Perceptual Differences and Strategic Tools -- Multicultural Issues in Sales Management -- Healthcare Marketing -- Marketing to African-American Consumers -- Issues in Advertising and Marketing Research in Japan -- Canadian Perspectives on Culture and Ethnicity in Marketing Management -- Multicultural Issues in Asia: Part II -- Multicultural Marketing Issues in Africa: Work-in-Progress -- Business-to-Business Marketing: Work in Progress -- The Role of Culture in Marketing: Canadian Perspectives -- Multicultural European Issues in Marketing -- Multicultural Issues in Australia and New Zealand.

This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319173832 (electronic bk.)

Standard No.: 10.1007/978-3-319-17383-2doiSubjects--Topical Terms:

664234
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1998 Multicultural Marketing Conference = Montreal, Quebec, Canada, September 17-20, 1998 /
LDR:03936nmm a2200337 a 4500 001 2006196
003 DE-He213
005 20151208172214.0
006 m d
007 cr nn 008maaau
008 160114s2015 gw s 0 eng d
020 $a 9783319173832 (electronic bk.)
020 $a 9783319173825 (paper)
024 7 $a 10.1007/978-3-319-17383-2 $2 doi
035 $a 978-3-319-17383-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .M961 1998
245 1 0 $a Proceedings of the 1998 Multicultural Marketing Conference $h [electronic resource] : $b Montreal, Quebec, Canada, September 17-20, 1998 / $c edited by Jean-Charles Chebat, A. Ben Oumlil.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xxix, 538 p. : $b ill., digital ; $c 24 cm.
490 1 $a Developments in marketing science, $x 2363-6165
505 0 $a Multicultural Issues in Asia: Part I -- Multicultural Marketing Issues in Africa: Part I -- Cultural Effects on Marketing Strategies: Implications for Turkey -- Issues in Multicultural Market Segments -- Quality-of-Life Issues in Multicultural Marketing Contexts -- The Impact of Culture on Promotional Strategy -- New Approaches to the Understanding of Japanese Consumers and Marketing -- Multi-Cultural Issues in Advertising -- Entry Strategies in Emerging Markets of Asia and Africa -- African-American Consumers Behavior -- Multicultural Services Marketing -- Asian-American Markets: Strategic Issues and Insights -- Multicultural Marketing Issues in Africa: Part II -- Cultural Effects: Markets of Eastern European/Middle East Countries -- Marketing Ethics: Research in Progress -- Multicultural Issues in Retailing -- Multicultural Research Methodology -- Issues in Marketing to Hispanic-American Consumers -- Multicultural Issues in Business-to-Business Marketing -- Multicultural Perceptual Differences and Strategic Tools -- Multicultural Issues in Sales Management -- Healthcare Marketing -- Marketing to African-American Consumers -- Issues in Advertising and Marketing Research in Japan -- Canadian Perspectives on Culture and Ethnicity in Marketing Management -- Multicultural Issues in Asia: Part II -- Multicultural Marketing Issues in Africa: Work-in-Progress -- Business-to-Business Marketing: Work in Progress -- The Role of Culture in Marketing: Canadian Perspectives -- Multicultural European Issues in Marketing -- Multicultural Issues in Australia and New Zealand.
520 $a This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Marketing $3 664234
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 1620159
700 1 $a Chebat, Jean-Charles. $3 2153016
700 1 $a Oumlil, A. Ben. $3 2153017
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Developments in marketing science. $3 2130942
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-17383-2
950 $a Business and Economics (Springer-11643)