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Marketing management and communicati...

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Pasquier, Martial.

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Marketing management and communications in the public sector /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing management and communications in the public sector // Martial Pasquier and Jean-Patrick Villeneuve.
作者:	Pasquier, Martial.
其他作者:	Villeneuve, Jean-Patrick.
出版者:	London :Routledge, : c2012.,
面頁冊數:	x, 261 p. :ill. ;24 cm.
標題:	Government publicity. -
ISBN:	9780415448987

Marketing management and communications in the public sector /
Pasquier, Martial.

Marketing management and communications in the public sector /Martial Pasquier and Jean-Patrick Villeneuve. - London :Routledge,c2012. - x, 261 p. :ill. ;24 cm. - Routledge masters in public management.

Includes bibliographical references and index.

ISBN: 9780415448987UK34.99

LCCN: 2011026032Subjects--Topical Terms:

2124296
Government publicity.

LC Class. No.: JF1525.P8 / P37 2012

Dewey Class. No.: 352.7/48

Marketing management and communications in the public sector /
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008 160104s2012 enka b 001 0 eng
010 $a 2011026032
020 $a 9780415448987 $q (pbk.) : $c UK34.99
020 $a 0415448980 $q (pbk.)
020 $a 9780415448970 $q (hbk.)
020 $a 0415448972 $q (hbk.)
020 $a 9780203144923 $q (ebk.)
020 $a 0203144929 $q (ebk.)
020 $a 9781136504600 $q (ebk.)
020 $a 1136504605 $q (ebk.)
040 $a DLC $b eng
050 0 0 $a JF1525.P8 $b P37 2012
082 0 0 $a 352.7/48 $2 23
100 1 $a Pasquier, Martial. $3 2158707
245 1 0 $a Marketing management and communications in the public sector / $c Martial Pasquier and Jean-Patrick Villeneuve.
260 # $a London : $b Routledge, $c c2012.
300 $a x, 261 p. : $b ill. ; $c 24 cm.
490 1 0 $a Routledge masters in public management
504 $a Includes bibliographical references and index.
650 # 0 $a Government publicity. $3 2124296
650 # 0 $a Communication in public administration. $3 778747
700 1 # $a Villeneuve, Jean-Patrick. $3 2158708

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