東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Global business strategy = multinati...

SpringerLink (Online service)

Linked to FindBook

Google Book

Amazon

博客來

Global business strategy = multinational corporations venturing into emerging markets /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Global business strategy/ by Kazuyuki Motohashi.
Reminder of title:	multinational corporations venturing into emerging markets /
Author:	Motohashi, Kazuyuki.
Published:	Tokyo :Springer Japan : : 2015.,
Description:	xvii, 259 p. :ill., digital ;24 cm.
[NT 15003449]:	1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India's Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R&D Management -- 12. Multinationals' R&D in China and India -- 13. Thailand's National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor's Expansion in India -- 15. Strategy Integration at the Global Level.
Contained By:	Springer eBooks
Subject:	International business enterprises - Management. -
Online resource:	http://dx.doi.org/10.1007/978-4-431-55468-4
ISBN:	9784431554684 (electronic bk.)

Global business strategy = multinational corporations venturing into emerging markets /
Motohashi, Kazuyuki.

Global business strategymultinational corporations venturing into emerging markets /[electronic resource] :by Kazuyuki Motohashi. - Tokyo :Springer Japan :2015. - xvii, 259 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India's Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R&D Management -- 12. Multinationals' R&D in China and India -- 13. Thailand's National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor's Expansion in India -- 15. Strategy Integration at the Global Level.

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

ISBN: 9784431554684 (electronic bk.)

Standard No.: 10.1007/978-4-431-55468-4doiSubjects--Topical Terms:

582824
International business enterprises
--Management.

LC Class. No.: HD62.4

Dewey Class. No.: 658.18

Global business strategy = multinational corporations venturing into emerging markets /
LDR:02740nmm a2200325 a 4500 001 1997759
003 DE-He213
005 20151016111645.0
006 m d
007 cr nn 008maaau
008 151112s2015 ja s 0 eng d
020 $a 9784431554684 (electronic bk.)
020 $a 9784431554677 (paper)
024 7 $a 10.1007/978-4-431-55468-4 $2 doi
035 $a 978-4-431-55468-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HD62.4
072 7 $a KJSM $2 bicssc
072 7 $a BUS000000 $2 bisacsh
082 0 4 $a 658.18 $2 23
090 $a HD62.4 $b .M919 2015
100 1 $a Motohashi, Kazuyuki. $3 2139099
245 1 0 $a Global business strategy $h [electronic resource] : $b multinational corporations venturing into emerging markets / $c by Kazuyuki Motohashi.
260 $a Tokyo : $b Springer Japan : $b Imprint: Springer, $c 2015.
300 $a xvii, 259 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer texts in business and economics, $x 2192-4333
505 0 $a 1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India's Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R&D Management -- 12. Multinationals' R&D in China and India -- 13. Thailand's National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor's Expansion in India -- 15. Strategy Integration at the Global Level.
520 $a This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
650 0 $a International business enterprises $x Management. $3 582824
650 0 $a Strategic planning. $3 528149
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Emerging Markets/Globalization. $3 1565823
650 2 4 $a Innovation/Technology Management. $3 1565353
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a International Economics. $3 891053
650 2 4 $a Production/Logistics/Supply Chain Management. $3 1530229
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Springer texts in business and economics. $3 1565849
856 4 0 $u http://dx.doi.org/10.1007/978-4-431-55468-4
950 $a Business and Economics (Springer-11643)