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Wine queens = understanding the role...

Ramsak, Mojca.

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Wine queens = understanding the role of women in wine marketing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Wine queens/ by Mojca Ramsak.
Reminder of title:	understanding the role of women in wine marketing /
Author:	Ramsak, Mojca.
Published:	Cham :Springer International Publishing : : 2015.,
Description:	xiii, 49 p. :ill., digital ;24 cm.
[NT 15003449]:	The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
Contained By:	Springer eBooks
Subject:	Wine and wine making - Marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-16661-2
ISBN:	9783319166612 (electronic bk.)

Wine queens = understanding the role of women in wine marketing /
Ramsak, Mojca.

Wine queensunderstanding the role of women in wine marketing /[electronic resource] :by Mojca Ramsak. - Cham :Springer International Publishing :2015. - xiii, 49 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5482. - SpringerBriefs in business..

The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

ISBN: 9783319166612 (electronic bk.)

Standard No.: 10.1007/978-3-319-16661-2doiSubjects--Topical Terms:

2139085
Wine and wine making
--Marketing.

LC Class. No.: TP548

Dewey Class. No.: 641.220688

Wine queens = understanding the role of women in wine marketing /
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020 $a 9783319166612 (electronic bk.)
020 $a 9783319166605 (paper)
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100 1 $a Ramsak, Mojca. $3 2139084
245 1 0 $a Wine queens $h [electronic resource] : $b understanding the role of women in wine marketing / $c by Mojca Ramsak.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xiii, 49 p. : $b ill., digital ; $c 24 cm.
490 1 $a SpringerBriefs in business, $x 2191-5482
505 0 $a The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
520 $a This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
650 0 $a Wine and wine making $x Marketing. $3 2139085
650 0 $a Women in the wine industry. $3 2139086
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Gender Studies. $3 898693
650 2 4 $a Cultural Heritage. $3 898146
650 2 4 $a Tourism Management. $3 2068134
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a SpringerBriefs in business. $3 1566391
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-16661-2
950 $a Business and Economics (Springer-11643)