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Employee engagement in media managem...
~
Georgiades, Stavros.
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Employee engagement in media management = creativeness and organizational development /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Employee engagement in media management/ by Stavros Georgiades.
Reminder of title:
creativeness and organizational development /
Author:
Georgiades, Stavros.
Published:
Cham :Springer International Publishing : : 2015.,
Description:
ix, 120 p. :ill., digital ;24 cm.
[NT 15003449]:
1 Introduction -- 2 Employee Engagement and Organizational Change -- 3 Communication Process to Achieve Employee Engagement -- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement -- 5 Employee Engagement Implementation Leading Towards Employee Creativity -- 6 Assessing Employee Creativity -- 7 Conclusion.
Contained By:
Springer eBooks
Subject:
Mass media - Management. -
Online resource:
http://dx.doi.org/10.1007/978-3-319-16217-1
ISBN:
9783319162171 (electronic bk.)
Employee engagement in media management = creativeness and organizational development /
Georgiades, Stavros.
Employee engagement in media management
creativeness and organizational development /[electronic resource] :by Stavros Georgiades. - Cham :Springer International Publishing :2015. - ix, 120 p. :ill., digital ;24 cm. - Media business and innovation. - Media business and innovation..
1 Introduction -- 2 Employee Engagement and Organizational Change -- 3 Communication Process to Achieve Employee Engagement -- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement -- 5 Employee Engagement Implementation Leading Towards Employee Creativity -- 6 Assessing Employee Creativity -- 7 Conclusion.
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
ISBN: 9783319162171 (electronic bk.)
Standard No.: 10.1007/978-3-319-16217-1doiSubjects--Topical Terms:
547563
Mass media
--Management.
LC Class. No.: P96.M34
Dewey Class. No.: 302.23068
Employee engagement in media management = creativeness and organizational development /
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1 Introduction -- 2 Employee Engagement and Organizational Change -- 3 Communication Process to Achieve Employee Engagement -- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement -- 5 Employee Engagement Implementation Leading Towards Employee Creativity -- 6 Assessing Employee Creativity -- 7 Conclusion.
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This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
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Business and Economics (Springer-11643)
based on 0 review(s)
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W9268458
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01.外借(書)_YB
電子書
EB P96.M34 G352 2015
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