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Social media marketing : = an hour a...
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Evans, Dave, (1956-)
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Social media marketing : = an hour a day /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Social media marketing :/ Dave Evans ; [foreword by Susan Bratton].
其他題名:
an hour a day /
作者:
Evans, Dave,
出版者:
Indianapolis, Ind. :Wiley, : ©2012.,
面頁冊數:
xxiv, 406 p. :ill ;24 cm.
附註:
Includes index.
標題:
Social media - Marketing. -
ISBN:
9781118194492
Social media marketing : = an hour a day /
Evans, Dave,1956-
Social media marketing :
an hour a day /Dave Evans ; [foreword by Susan Bratton]. - 2nd ed. - Indianapolis, Ind. :Wiley,©2012. - xxiv, 406 p. :ill ;24 cm. - Serious skills. - Serious skills..
Includes index.
Describes how to incorporate social media into an active part of a marketing plan, covering such topics as building a social media campaign, creating social content, using touchpoint analysis, and managing social interactions.
ISBN: 9781118194492
LCCN: 2011946303Subjects--Topical Terms:
961996
Social media
--Marketing.
LC Class. No.: HF5414 / .E93 2012
Dewey Class. No.: 658.8/72
Social media marketing : = an hour a day /
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