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Essentials of marketing high technol...

Shanklin, William L.

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Essentials of marketing high technology /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Essentials of marketing high technology // William L. Shanklin, John K. Ryans, Jr.
Author:	Shanklin, William L.
other author:	Ryans, John K.
Published:	Lexington, Mass. :Lexington Books, : ©1987.,
Description:	xxv, 353 p. :ill ;23 cm
Notes:	Revised edition of: Marketing high technology. c1984.
Subject:	High technology - Marketing. -
ISBN:	0669132128

Essentials of marketing high technology /
Shanklin, William L.

Essentials of marketing high technology /William L. Shanklin, John K. Ryans, Jr. - Lexington, Mass. :Lexington Books,©1987. - xxv, 353 p. :ill ;23 cm

Revised edition of: Marketing high technology. c1984.

Includes bibliographical references and index.

High technology in concept and society --

ISBN: 0669132128

LCCN: 86045308 Subjects--Topical Terms:

660778
High technology
--Marketing.

LC Class. No.: HC79.T4 / S49 1987

Dewey Class. No.: 621.381/7/0688

Essentials of marketing high technology /
LDR:01156cam a2200229 a 4500 001 1996038
003 OCoLC
005 20151019040014.0
008 151019s1987 maua b 001 0 eng
010 $a 86045308
020 $a 0669132128 $q (pbk.)
020 $a 9780669132120 $q (pbk.)
020 $a 0585231168 $q (ebk.)
020 $a 9780585231167 $q (ebk.)
040 $a DLC $b eng
050 0 0 $a HC79.T4 $b S49 1987
082 0 4 $a 621.381/7/0688 $2 19
100 1 $a Shanklin, William L. $3 2135593
245 1 0 $a Essentials of marketing high technology / $c William L. Shanklin, John K. Ryans, Jr.
260 # $a Lexington, Mass. : $b Lexington Books, $c ©1987.
300 $a xxv, 353 p. : $b ill ; $c 23 cm
500 $a Revised edition of: Marketing high technology. c1984.
504 $a Includes bibliographical references and index.
505 0 # $t High technology in concept and society -- $t Technological innovation and marketing -- $t Marketing organization and sales management -- $t Interfacing marketing and R&D -- $t Positioning and the selection of target markets -- $t Searching for market opportunities and insight -- $t Managing high-tech products -- $t Directing the presentation -- $t Processing and pricing -- $t Strategic market planning -- $t Representative cases.
650 # 0 $a High technology $x Marketing. $3 660778
650 # 0 $a High technology industries. $3 667131
650 # 4 $a Hochtechnologiesektor $x Marketingpolitik $x USA. $3 2135595
650 # 7 $a Technologie de pointe. $2 ram $3 2135596
650 # 7 $a Industries de pointe. $3 1458641
650 0 7 $a Marketing. $3 536353
650 0 7 $a Spitzentechnologie. $2 swd $3 2135597
700 1 # $a Ryans, John K. $3 2135594
700 1 # $a Shanklin, William L. $3 2135593