東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Low-income consumers as a source of ...

Kramer, Aline.

Linked to FindBook

Google Book

Amazon

博客來

Low-income consumers as a source of innovation = insights from idea competitions in Brazilian low-income communities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Low-income consumers as a source of innovation/ by Aline Kramer.
Reminder of title:	insights from idea competitions in Brazilian low-income communities /
Author:	Kramer, Aline.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2015.,
Description:	xxii, 364 p. :ill., digital ;24 cm.
[NT 15003449]:	Open innovation -- Consumer integration into innovation -- Bas of the pyramid (BoP) -- Inclusive Business -- Low-income markets in developing and emerging countries.
Contained By:	Springer eBooks
Subject:	Technological innovations - Economic aspects - Brazil. -
Online resource:	http://dx.doi.org/10.1007/978-3-658-08930-6
ISBN:	9783658089306 (electronic bk.)

Low-income consumers as a source of innovation = insights from idea competitions in Brazilian low-income communities /
Kramer, Aline.

Low-income consumers as a source of innovationinsights from idea competitions in Brazilian low-income communities /[electronic resource] :by Aline Kramer. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xxii, 364 p. :ill., digital ;24 cm.

Open innovation -- Consumer integration into innovation -- Bas of the pyramid (BoP) -- Inclusive Business -- Low-income markets in developing and emerging countries.

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

ISBN: 9783658089306 (electronic bk.)

Standard No.: 10.1007/978-3-658-08930-6doiSubjects--Topical Terms:

2134457
Technological innovations
--Economic aspects--Brazil.

LC Class. No.: HC190.T4

Dewey Class. No.: 338.064

Low-income consumers as a source of innovation = insights from idea competitions in Brazilian low-income communities /
LDR:02468nmm a2200325 a 4500 001 1995172
003 DE-He213
005 20150914145114.0
006 m d
007 cr nn 008maaau
008 151019s2015 gw s 0 eng d
020 $a 9783658089306 (electronic bk.)
020 $a 9783658089290 (paper)
024 7 $a 10.1007/978-3-658-08930-6 $2 doi
035 $a 978-3-658-08930-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HC190.T4
072 7 $a KJMV6 $2 bicssc
072 7 $a PDG $2 bicssc
072 7 $a BUS087000 $2 bisacsh
082 0 4 $a 338.064 $2 23
090 $a HC190.T4 $b K89 2015
100 1 $a Kramer, Aline. $3 2134456
245 1 0 $a Low-income consumers as a source of innovation $h [electronic resource] : $b insights from idea competitions in Brazilian low-income communities / $c by Aline Kramer.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2015.
300 $a xxii, 364 p. : $b ill., digital ; $c 24 cm.
505 0 $a Open innovation -- Consumer integration into innovation -- Bas of the pyramid (BoP) -- Inclusive Business -- Low-income markets in developing and emerging countries.
520 $a The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.
650 0 $a Technological innovations $x Economic aspects $z Brazil. $3 2134457
650 0 $a Low-income consumers $z Brazil. $3 2134458
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Innovation/Technology Management. $3 1565353
650 2 4 $a Emerging Markets/Globalization. $3 1565823
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-08930-6
950 $a Business and Economics (Springer-11643)