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The Age of persuasion : = how market...

O'Reilly, Terry Edward.

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The Age of persuasion : = how marketing ate our culture /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Age of persuasion :/ Terry O'Reilly & Mike Tennant.
其他題名:	how marketing ate our culture /
作者:	O'Reilly, Terry Edward.
其他作者:	Tennant, Mike.
出版者:	Berkeley :Counterpoint, : c2009.,
面頁冊數:	xxvii, 324 p. :ill ;23 cm.
標題:	Advertising - Social aspects. -
ISBN:	9781582437248

The Age of persuasion : = how marketing ate our culture /
O'Reilly, Terry Edward.

The Age of persuasion :how marketing ate our culture /Terry O'Reilly & Mike Tennant. - Berkeley :Counterpoint,c2009. - xxvii, 324 p. :ill ;23 cm.

Includes bibliographical references (p. 301-303) and index.

Clutter --

Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story ofmodern marketing, entertaining asides and all.

ISBN: 9781582437248US16.95Subjects--Topical Terms:

577310
Advertising
--Social aspects.

LC Class. No.: HF5823 / .O68 2009

The Age of persuasion : = how marketing ate our culture /
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020 $a 9781582437248 $q (pbk.) : $c US16.95
020 $a 1582437246 (pbk.)
020 $a 9781582435800 $q (ebk.)
020 $a 1582435804 $q (ebk.)
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050 # 4 $a HF5823 $b .O68 2009
100 1 $a O'Reilly, Terry Edward. $3 2155542
245 1 0 $a The Age of persuasion : $b how marketing ate our culture / $c Terry O'Reilly & Mike Tennant.
260 # $a Berkeley : $b Counterpoint, $c c2009.
300 $a xxvii, 324 p. : $b ill ; $c 23 cm.
504 $a Includes bibliographical references (p. 301-303) and index.
505 0 # $t Clutter -- $t Breaking the contract -- $t The rise and fall and rise of branded entertainment -- $t Persuading yoots -- $t The youtube revolution -- $t Guerrillas in our midst -- $t the lesson of Clark Gable's undershirt -- $t The language of persuasion -- $t A sense of persuasion -- $t The human faceof persuasion -- $t The long and short of it -- $t The wall ofcynicism.
520 # $a Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story ofmodern marketing, entertaining asides and all.
650 # 0 $a Advertising $x Social aspects. $3 577310
650 # 0 $a Marketing $x Social aspects. $3 648105
650 # 0 $a Mass media and culture. $3 532968
650 # 0 $a Persuasion (Psychology) $3 533184
700 1 # $a Tennant, Mike. $3 2155543