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Consumer behavior in marketing strat...

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Howard, John A.

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Consumer behavior in marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer behavior in marketing strategy // John A. Howard.
Author:	Howard, John A.
Published:	Englewood Cliffs, NJ :Prentice Hall, : ©1989.,
Description:	xix, 375 p. :ill ;25 cm
Subject:	Consumer behavior. -
ISBN:	0131696408

Consumer behavior in marketing strategy /
Howard, John A.

Consumer behavior in marketing strategy /John A. Howard. - Englewood Cliffs, NJ :Prentice Hall,©1989. - xix, 375 p. :ill ;25 cm

Includes bibliographical references and indexes.

ISBN: 0131696408

LCCN: 88015542 Subjects--Topical Terms:

535816
Consumer behavior.
Subjects--Index Terms:

Consumer behavior

LC Class. No.: HF5415.32 / .H68 1989

Dewey Class. No.: 658.8/342

Consumer behavior in marketing strategy /
LDR:00697cam a2200229 a 4500 001 1992303
003 OCoLC
005 20151016022522.0
008 151016s1989 njua b 001 0 eng
010 $a 88015542
020 $a 0131696408 $q (pbk.)
020 $a 9780131696402 $q (pbk.)
020 $a 0131696661 $q (hbk.)
020 $a 9780131696662 $q (hbk.)
040 $a DLC $b eng
050 0 0 $a HF5415.32 $b .H68 1989
082 0 4 $a 658.8/342 $2 19
100 1 $a Howard, John A. $3 693473
245 1 0 $a Consumer behavior in marketing strategy / $c John A. Howard.
260 # $a Englewood Cliffs, NJ : $b Prentice Hall, $c ©1989.
300 $a xix, 375 p. : $b ill ; $c 25 cm
504 $a Includes bibliographical references and indexes.
650 # 0 $a Consumer behavior. $3 535816
650 # 0 $a Marketing $x Management. $3 559161
650 1 7 $a Marketing. $3 536353
650 # 7 $a Marketing $x Gestion. $3 763083
653 # 0 $a Consumer behavior
653 # 0 $a Marketing $a Management

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六樓西文書區HC-Z(6F Western Language Books)

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HF5415.32 H68 1989

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