| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Marketing management :/ Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan. |
| 其他題名: |
an Asian perspective / |
| 作者: |
Kotler, Philip, |
| 其他作者: |
Keller, Kevin Lane, |
| 出版者: |
Singapore :Pearson Education South Asia Pte, : 2013., |
| 面頁冊數: |
[975]p. :ill. ;28 cm |
| 附註: |
Previous edition published by Prentice Hall, 2009. |
| 標題: |
Marketing - Asia. - |
| 標題: |
Asia. - |
| ISBN: |
9789810687977 |